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Journal of Pharmaceutical Marketing & Management Volume 6, 1992 - Issue 4
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Original Article

Profiling Retail Pharmacist Segments Identified with Respect to Generic Substitution

Masako Nagasawa Regulatory Associate, International Regulatoly Affairs, Skokie, IL, 60680-5110
,
Mickey C. Smith Professor of Pharmacy Administration, University of Mississippi School of Pharmacy, University, MS, 38677
,
Mary R. Monk Doctoral Candidate, Department of Pharmacy Administration, University of Mississippi School of Pharmacy
&
Benjamin F Banahan Associate Director, Health Services Research Division Research Institute of Pharmaceutical Sciences, University of Mississippi
Pages 33-52 | Published online: 04 Dec 2011

REFERENCES

  • IMS America. The National Prescription Audit. Plymouth Meeting, PA: 1988.
  • Carroll NV, Chanapom S. Fincham JE. Factors affecting market acceptance of generic drug products: an examination of inherent risk, price, and maximum allowable cost coverage. Akron Business Econ Rev 1987;18(1):11–8.
  • Hair IF Jr, Anderson RE, Tatham RL. Multivariate data analysis with read-ings. New York: Macmillan Publishing Co., 1987.
  • Punj G, Stewart DW. Cluster analysis in marketing research: review and suggestions for application. I Market Res 1983;20(May):134–48.

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