REFERENCES
- Hemminki E. Review of literature on the factors affecting drug prescrib-ing. Soc Sci Med 1975;9:111–5.
- Miller RR. Prescribing habits of physicians: review of studies on prescrib-ing of drugs. Parts I to III. Drug Intell Clin Pharm 1973;7:492–500.
- Christensen DB, Bush Pl. Drug prescribing: patterns, problems and pro-posals. Soc Sri Med 1981;15:343–55.
- Haverkost LE How industry assesses and picks suitable candidates for switch. Drug Info 11985;19:133–8.
- Howard WW, Madhavan S. Physician attitudes toward detailing prescrip-tion to over-the-counter switches. Product Manage Today 1992;(Feb):6–13.
- Vickery DM. A medical perspective. Drug Info 5 1985;19:155–8.
- Halperin JA. Strategic issues in the Rx-to-OTC switch. Drug Info .1 1990;24:13–8.
- Peck JC. Future health care trends affecting Rx-to-OTC switch. Drag Info J 1990;24:49–56.
- Schondelmeyer SW. Economic aspects of switch. Drug Info I 1990; 24:57–66.
- Hayes AH. Overview of the proceedings: the future of switch. Drug Info J 1990;24: 111–4.
- IBC USA Conferences Inc. Rx-to-OTC switch conference manual. South Natick, MA: IBC USA Conferences Inc., 1992,
- The Marketing Institute. Achieving efficient and profitable Rx-to-OTC switches. Conference manual. New York: The Marketing Institute, 1990.
- Walters MI, Ferrante-Wallace J. Lessons from nonresponse in a consumer market survey. J Health Care Market 1985;5(1):17–28.
- Nunnally IC. Psychometric theory. New York: McGraw-Hill, 1976.
- Madhavan 5, Schondelmeyer SW, Attitudes of pharmacists toward Rx-to-OTC switches and their effect on pharmacists' overall judgment of switch ap-propriateness. J Pharm Market Manage 1990;4(4):3–25.
- Anon. Health care: hospitals, drugs and cosmetics. Current analysis. Stan-dard & Poor's Industry Surveys 1989;Section 3:112–40.
- Kline CH. The economic benefits of self-medication. Unpublished.
- Eisenberg JM. Doctors' decisions and the cost of medical care. Arm Arbor: Health Administration Press, 1986.
- Soumerai SB, McLaughlin TI, Avant I. Improving drug prescribing in pri-mary care: a critical analysis of the experimental literature. Milbank Q 1989;67:268–317.
- Morrison DG. On the interpretation of discriminant analysis. J Market Res 1969;6(May):156–63.