References
- Powell LA, Williamson JB. The mass media and the aged. Soc. Policy 1985;Summer:38–49.
- Strutton HD, Lumpkin JR. Information sources used by elderly health care product adopters. J Advertis Res 1992;32(2):20–30.
- Robinson DJ, Steward RB. The elderly: understanding their nonprescrip-tion needs. Am Pharm 1981;11:664–70.
- Colshor PL, Wallace RB. Data quality and age: health and psychobehavio-ral correlates of item nonresponse and inconsistent responses. 7 Gerontol 1989;44:45–52.
- Schuman H, Presser S. Questions and answers in attitudes surveys. New York: Academic Press, 1981.
- Jobe JB, Mirtgay DJ. Cognitive laboratory responses to designMg ques-tionnaires for surveys of the elderly. Public Health Rep 1990;105:518–24.
- Beers MH, Dung J, Hasegawa 1, Tamai IY. Influence of hospitalization on drug therapy in the elderly. I Am Geriatr Sac 1989;37:677–83.
- French WA, Fax R. Segmenting the senior citizen's market_ J Consumer Market 1985;2:61–74.
- Lumpkin JR, Hunt TB. Mobility as an influence on retail patronage behav-ior of the elderly: testing conventional wisdom. J Acad Market Sci 1989;17:1–13.
- Moschis G. Special needs of the elderly. Market News 1990;Sept. 23: 9.
- Phillips LW, Sterruhal B. Age differences in information processing: a per-spective on the aged consumer. I Market Res 1977;2.4:444–57.
- Blitstein D. Human social development. New Haven, CT: College and Uni-versity Press Services, Inc., 1971.
- Suutton D, Pellets LE. Surveying the elderly: a discussion of how market-ers can address age based influences on the data collection process. Ad, Market1992:264–9.
- Glenn N. Aging and conservatism. Ann Acad Am Political Soc Sci 1974;41:197–205.
- Robertson TR. The process of innovation and the diffusion of innovations. J Market 1971;31(1):14–19.
- Strutton D, Lumpkin JR. Elderly consumers' perception of market risk: ex-amining the influence of divergent probability and consequence levels. J Promo-tion Manage 1992;1(2):27–43.
- Schiffman LO, Kanuk LL. Consumer behavior. 4th ecL Englewood Cliffs, NJ: Prentice-Hall, 1991.
- Rogers TR. Interviews by telephone and in-person: quality of responses and field performance. Public Opinion Q 1976;40:51–65.
- Schewe CD. How to communicate with older adults. Am Demographics 1991:Aug u st:53.
- Herzog AR, Rodgers WL. Interviewing older adults: mode comparison us-ing data from a face-to-face survey and a telephone resurvey. Public Opinion Q 1988;52:84–99.
- Harris CS. Fact-book on aging: a profile of America's older population. Washington, DC: National Council on Aging, 1984.
- Milliman RE, Erffmeyer RC. Improving advertising aimed at seniors. Advertis Res 1990;30:31–6.
- Winski JM. The mature market: marketers mature in depicting seniors. Ad-vertis Age 1992;63:S1.
- Botwinick B. Aging and behavior. New York: Springer Publishing Compa-ny, 1973.
- John DR, Cole CA. Age differences in information processing: understand-ing deficits in young and elderly consumers. Consumer Res 1986;13:295–315.
- Schewe CD. Marketing to our aging population: responding to physiologi-cal changes. Consumer Market 1988;5(3):111–7.
- Pressley MM, Stratton D, Dunn M. Demographic sample reliability among selected telephone sampling replacement techniques. In: King RL, ed. Marketing: toward the 21st century, 1988:214–20.
- Groves RM, Lyberg LE. An overview of nonresponse issues in telephone surveys. In: Groves EM, et at., eds. Telephone survey methodology. New York: John Wiley and Sons, 1988.