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Original Article

Marketing Medicines for Self-Medication

Pages 31-38 | Published online: 04 Dec 2011

REFERENCES

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  • World Health Organization. Guidelines for developing national drug poli-cies. Geneva: World Health Organization, 1988.
  • Reinstein J. Worldwide studies on self-medication: what do they show? Swiss Pharma 1991;13(11a):21–5.
  • Nakajima H. WFPMM 9th General Assembly Keynote Address. Swiss Pharrna 1989;11(11a):14–6.
  • Taylor Nelson Research. Information or communication? A consumer study of television advertising. London: Taylor Nelson Research, 1990.
  • KepplingerHow far can advertising be used to inform? Swiss Phanna1990;12(5a):73–7.
  • Official Journal of the European Communities. No. L 113/8. 30.04.92. Council Directive 92/27/EEC of 31 March 1992. On the labelling of medicinal products for human use and on package leaflets.

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