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Journal of Pharmaceutical Marketing & Management Volume 10, 1996 - Issue 2-3

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Original Article

A Pharmaceutical Marketing Plan for the 21st Century: Primary Research Prospects

Robert N. Zelnio Paragon Research & Consulting, Paoli Executive Green II, Suite 301, 43 Leopard Road, Paoli, PA, 19301-1517

Deborah K. Bertram Bertram Group Consulting, Lee's Summit, MO

Pages 61-107 | Published online: 04 Dec 2011

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https://doi.org/10.3109/J058v10n02_06

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REFERENCES

McNichol J. What senior management wants from marketing research. Med Market Media 1993;(May):38.
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McNichol J. Senior management takes a closer look at marketing research. Med Market Media 1995;(Feb):38.
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Julius M. Doing more with less in marketing research. Product Manage Today 1994;(Feb):25.
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