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Journal of Pharmaceutical Marketing & Management Volume 10, 1996 - Issue 2-3
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Original Article

New Rules for Marketing Pharmaceuticals to Hospitals

Joseph A. Oddis American Society of Health-System Pharmacists, 7272 Wisconsin Avenue, Bethesda, MD, 20814
&
William A. Zellmer American Society of Health-System Pharmacists, 7272 Wisconsin Avenue, Bethesda, MD, 20814
Pages 167-175 | Published online: 04 Dec 2011

REFERENCES

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  • Zellmer WA. Advice to hospital executives: elevate the pharmacy. Am J Hosp Phann 1993;50:2450.
  • AHA. Hospital statistics—the Al-IA profile of United States hospitals, 1994–95 edition. Chicago: American Hospital Association, 1994.
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  • Zellmer WA. Rethinking hospital pharmaceutical marketing. Am J Health-Syst Phami 1995;52:1590.

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