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Journal of Pharmaceutical Marketing & Management Volume 10, 1996 - Issue 4

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Original Article

Prospects for Pharmaceutical Promotion

William G. Castagnoli Medical Marketing & Media, 126 Soundview Terrace, Northport, NY, 11768

Pages 223-235 | Published online: 04 Dec 2011

Cite this article
https://doi.org/10.3109/J058v10n04_02

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REFERENCES

U.S. Department of Commerce.
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Pharmaceutical Research and Manufacturers Association (PhRMA).
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Scott-Levin Associates. Sales force structure & strategies 1994. Statistics on sales force sizes and their decreases and increases are from this text.
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IMS. Year-in-review, 1995.
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HCI. Medical Promotion Audit (MPA), 1995.
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Advertising Age 1994;(Aug 29).
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Leading National Advertisers. Media watch multi-media service, 1994.
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Scott-Levin Associates. Physician Meeting and Event Audit (PMEA), 1994.
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Holliday L. New media report card: where are we now? Med Market Me-dia 1995;30(Feb):46–56.
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Castagnoli WG. Hold it! Don't kill the sales budget. Med Market Media 1994;29(Apr):12–8.
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