Pharmaceutical Marketing Research: A Blueprint for the Future

REFERENCES

• O'Reilly B. Drugmakers under attack. Fortune 1991;(Jul 29):48.
   Google Scholar
• Ross WR. The coming battle over marketing turf. Med Market Media 1994;29(June):32–6.
   Google Scholar
• Seiden CJ. Landmines threaten industry responses to managed care. Med Market Media 1994;29(Oct):68–70.
   Google Scholar
• Miles MB, Huberman AM. Qualitative data analysis-a sourcebook of new methods. Newbury Park, CA: Sage Publications, 1984.
   Google Scholar
• Strutton D, Pe1ton LE, Lumpkin JR. Profiling the generic-prone consumer: implications for the promotion of generic and branded OTC medications. J Pharm Market Manage 1994;8(2):3–25.
   Google Scholar
• Perri M, Wolfgang AP. Consumers' cognitive and behavioral responses to a health care advertising campaign. J Pharm Market Manage 1992;6(3):75–88.
   Google Scholar
• Carroll NV, Fincham SE. Elderly consumers' views of community and mail-order pharmacies. J Pharm Market Manage 1992;6(3):3–32.
   Google Scholar
• Donehew GR. Pharmacy products shopping patterns of members before and after joining a large managed health care plan: a pilot study. J Pharm Market Manage 1992;6(3):21–32.
   Google Scholar
• Charupatanapong N, Rascati KL. An analysis of consumers' risk percep-tions of their self-medication practices. J Pharm Market Manage 1991;5(4):53–78.
   Google Scholar
• Portner TS, Smith MC. College students' perceptions of OTC information source characteristics. J Pharm Market Manage 1994;8(1):161–85.
   Google Scholar
• Eppright DR, Cunningham ICM. Demographic and health locus of control influences on nonprescription drug information use expectations. J Pharm Market Manage 1994;8(3):29–47.
   Google Scholar
• Nagasawa M, Smith MC, Monk MR, Banahan BF III. Profiling retail phar-macist segments identified with respect to generic substitution. J Pharm Market Manage 1992;6(4):33–52.
   Google Scholar
• Holmes JH, Dennison KM. Student pharmacists' perceptions of generic and branded drugs. J Pharm Market Manage 1992;6(4):71–83.
   Google Scholar
• Emmerton LM, Benrimoj SI. Influences on pharmacists' stocking and recom-mendation of nonprescription products. J Pharm Market Manage 1991;5(3):37–50.
   Google Scholar
• Kozma CM, Hirsch JD, Mackowiak J, Bloise A, Gagnon JP. Implementing a pharmacy services program: impact on pharmacists' job satisfaction. J Pharm Market Manage 1993;7(4):25–40.
   Google Scholar
• Gubbins TV, Rascati KL. Satisfaction with management and overall job satis-faction of Texas chain store pharmacists. J Pharm Market Manage 1992;6(3):59–74.
   Google Scholar
• Ried LD, Johnson RE, Robertson N. Factors associated with pharmacists' career commitment. J Pharm Market Manage 1990;5(1):45–67.
   Google Scholar
• Harrison DL, Bootman JL. Strategic planning for institutional pharmacy administrators. J Pharm Market Manage 1990;5(1):29–43.
   Google Scholar
• Birdwell SW, Sirdeshmukh D, Pathak DS. Environmental analysis in hos-pital pharmacy: assessing threats and opportunities. J Pharm Market Manage 1990;4(4):41–58.
   Google Scholar
• Harrison DL, Bootman JL. Strategic planning by institutional pharmacy administrators. J Pharm Market Manage 1994;8(2):73–96.
   Google Scholar
• Eng HJ, Bulfer BA, Doering PL, Kimberlin CL. Assessment of the Florida Pharmacist Self-Care Consultant Law using a trained shopper method. J Pharm Market Manage 1991;5(4):27–52.
   Google Scholar
• Stratton TP, Stewart EE. The role of the community pharmacist in provid-ing drug and health information: a pilot survey among the public, physicians, and pharmacists. J Pharm Market Manage 1991;5(4):3–26.
   Google Scholar
• Hall M, Honey W The evolving legal responsibility of the pharmacist. J Pharm Market Manage 1994;8(2):27–41.
   Google Scholar
• Jernigan JM, Smith MC, Banahan BF, Juergens JP. Descriptive analysis of the 15-year product life cycles of a sample of pharmaceutical products. J Pharm Market Manage 1991;6(1):3–36.
   Google Scholar
• Summers KH, Gumbhir AK. The expected impact of managed health care organizations on the research-intensive U.S. pharmaceutical industry. J Pharm Market Manage 1991;5(3):65–77.
   Google Scholar
• Ross ME, Nydick RL. Structuring the selection process of licensing candi-dates in the pharmaceutical industry using the Analytic Hierarchy Process. J Pharm Market Manage 1994;8(1):21–36.
   Google Scholar
• Rallapalli KC, Smith MC, Stone GW. The social portrayal of people in OTC drug advertising: a content analysis of magazine advertisements. J Pharm Market Manage 1994;8(2):111–26.
   Google Scholar
• Ho FN, Smith MC. Portrayal of the elderly in over-the-counter drug televi-sion advertisements. J Pharm Market Manage 1992;6(4):21–31.
   Google Scholar
• Madhavan S, Gore P. A multidimensional analysis of physicians' perceptions of Rx-to-OTC switched drug products. J Pharm Market Manage 1994;8(3):3–28.
   Google Scholar
• Engle RL. The impact of a single-advertiser publication on physicians' perceptions and expected prescribing behavior. J Pharm Market Manage 1994;8(1):37–54.
   Google Scholar