REFERENCES
- American Marketing Association. Marketing News. 1985; (Mar 1):1.
- Boston Consulting Group. The changing environment for U.S. pharmaceuticals: The role of pharmaceutical companies in a system approach to health care. New York: Boston Consulting Group; April 1993.
- Rubin PH. Economics of prescription drug advertising. J Res Pharm Econ. 1991; 3(4):29–39.
- Benham L. The effect of advertising on the price of eyeglasses. J Law Econ. 1972; 14:337–52.
- Masson A, Rubin PH. Matching prescription drugs and consumers: The benefits of direct advertising. N Engl J Med. 1985; 313:513–5.