5
Views
0
CrossRef citations to date
0
Altmetric
Original Article

A Transvection Framework for Assessing the Social Value of Pharmaceutical Marketing

Pages 57-73 | Published online: 04 Dec 2011

REFERENCES

  • Kotler P. Kotler on marketing: How to create, win, and dominate markets. New York: The Free Press; 1999.
  • Sheth JN, Garrett DE. Marketing theory: Classic and contemporary readings. Cincinnati, OH: Southwestern Publishing Co.; 1986.
  • Frech HE III, Miller RD Jr. The productivity of health care and pharmaceuticals. Washington, DC: AEI Press; 1999.
  • McKenna R. Marketing is everything. Harv Bus Rev. 1991; 69:65–79.
  • Wilkie WL, Moore ES. Marketing's contributions to society. J Marketing. 1999; 63 (Special Issue):198-218. (reprinted in this issue of JPMM on pp. 11–56)
  • Alderson W. Dynamic marketing behavior. Homewood, IL: Richard D. Irwin; 1965.
  • Med Ad News. 2000; (Sept).

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.