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Journal of Pharmaceutical Marketing & Management Volume 14, 2002 - Issue 3-4
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Original Article

Contributions from Improvements in Marketing System Activities by the Pharmaceutical Industry

David J. McCaffrey Research Institute of Pharmaceutical Sciences, at the University of Mississippi School of Pharmacy, University, MS, 38677
&
Mickey C. Smith Center for Pharmaceutical Marketing and Management, University of Mississippi School of Pharmacy
Pages 129-136 | Published online: 04 Dec 2011

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