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Journal of Pharmaceutical Marketing & Management Volume 14, 2002 - Issue 3-4
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Original Article

Criticisms and Problems of the Aggregate Pharmaceutical Marketing System

Mickey Smith Center for Pharmaceutical Marketing and Management, School of Pharmacy, University of Mississippi, University, MS, 38677
Pages 137-147 | Published online: 04 Dec 2011

REFERENCES

  • Klerman GL. Drugs and social values. Int J Addict. 1970; 5:313–9.
  • Smith MC. Small comfort: a history of the minor tranquilizers. New York: Praeger; 1985.
  • Smith MC. Future possibilities in pharmaceutical promotion. J Drug Issues. 1992; 22:471–80.

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