6
Views
1
CrossRef citations to date
0
Altmetric
Original Article

The Dual Role of Company Prescribing Loyalty in New Drug Launches

&
Pages 47-62 | Received 25 Feb 2004, Accepted 09 Jul 2004, Published online: 04 Dec 2011

REFERENCES

  • Hollon MR Direct-to-consumer marketing of prescription drugs: Creating con-sumer demand. JAMA. 1999; 281:382–4.
  • Holmer AF. Direct-to-consumer prescription drug advertising builds bridges between patients and physicians. JAMA. 1999; 281:380–1.
  • Wilkes MS, Bell RA, Kravitz RL. Direct-to-consumer prescription drug adver-tising: Trends, impact, and implications. Health Aff 2000; 19:110–28.
  • Lavidge RJ, Steiner GA. A model for predictive measurements of advertising effectiveness. J Marketing. 1961; 4:59–62.
  • Glass HE, Corrigan MH. Physician participation in clinical studies and subse-quent prescribing of the new drug. AMJ. forthcoming.
  • Glass HE, Kane RA. Why investigators take part in clinical trials. Appl Clin Tri-als. 2000; 9(6):46–54.
  • IMS Health. Xponent® [database]. Plymouth Meeting, PA: IMS Health; 1975. Updated daily.
  • Hovde M, Seskin R. Selecting U.S. clinical investigators. Appl Clin Trials. 1997; 6(2):34–42.
  • Wazana A. Physicians and the pharmaceutical industry: Is a gift ever just a gift? JAMA. 2000; 283:373–80.
  • Glass HE, Sullivan JM. Managing clinical grant costs through the use of unaffil-iated investigators. Drug Info J. 1995; 29:751–9.
  • Rogers EM. Diffusion of innovations. 1st ed. New York: The Free Press; 1962:261–6.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.