References
- Aaker, D. A. 1991. Managing brand equity. New York, NY: The Free Press.
- Allameh, S.; Pool, J.; Jaberi, A.; Salehzadeh, R.; Asadi, H. 2015. Factors influencing sport tourists’ revisit intentions, Asia Pacific Journal of Marketing and Logistics 27(2): 191–207. https://doi.org/10.1108/APJML-12-2013-0159
- Biswas, D.; Labrecque, L.; Lehmann, D.; Markos, E. 2014. Making choices while smelling, tasting, and listening: the role of sensory (dis)similarity when sequentially sampling products, Journal of Marketing 78(1): 112–126. https://doi.org/10.1509/jm.12.0325
- Brakus, J.; Schmitt, B.; Zarantonello, L. 2009. Brand experience: what is it? How is it measured? Does it affect loyalty?, Journal of Marketing 73(3): 52–68. https://doi.org/10.1509/jmkg.73.3.52
- Bruhn, M.; Schoenmueller, V.; Schäfer, D. 2012. Are social media replacing traditional media in terms of brand equity creation?, Management Research Review 35(9): 770–790. https://doi.org/10.1108/01409171211255948
- Chang, P.-L.; Chieng, M.-H. 2006. Building consumer-brand relationship: a cross-cultural experiential view, Psychology and Marketing 23(11): 927–959. https://doi.org/10.1002/mar.20140
- Chen, C.-F.; Chang, Y.-Y. 2008. Airline brand equity, brand prference, and purchase intentions – the moderating effects of switching costs, Journal of Air Transport Management 14(1):40–42. https://doi.org/10.1016/j.jairtraman.2007.11.003
- Chin, W. W. 2010. How to write up and report PLS analyses, Chapter 29 in V. E. Vinzi, W. Chin, J. Henseler, H. Wang (Eds.). Handbook of partial least squares: concepts, methods and applications. Berlin: Springer. https://doi.org/10.1007/978-3-540-32827-8_29
- Costa, M.; Zouein, P.; Rodrigues, N.; Arruda, J.; Vieira, M. 2012. Sensory marketing: consumption experience of the Brazilian in the restaurant industry, International Journal of Business Strategy 12(4): 165–171.
- Çifci, S.; Ekinci, Y.; Whyatt, G.; Japutra, A.; Molinillo, S.; Siala, H. 2016. A cross validation of consumer-based brand equity models: driving customer equity in retail brands, Journal of Business Research 69(9): 3740–3747. https://doi.org/10.1016/j.jbusres.2015.12.066
- Ding, C.; Tseng, T. 2015. On the relationships among brand experience, hedonic emotions, and brand equity, International Journal of Distribuition & Logistics Management 49(7/8): 994–1015. https://doi.org/10.1108/02656710210415703
- Dolbec, P.-Y.; Chebat, J.-C. 2013. The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity, Journal of Retailing 89(4): 460–466. https://doi.org/10.1016/j.jretai.2013.06.003
- Esch, F-R.; Möll, T.; Schmitt, B.; Elger, C. 2012. Brands on the brain: do consumers use declarative information or experienced emotions to evaluate brands?, Journal of Consumer Psychology 22(1): 75–85. https://doi.org/10.1016/j.jcps.2010.08.004
- Foster, J.; McLelland, M. A. 2015. Retail atmospherics: the impact of a brand dictated theme, Journal of Retailing and Consumer Services 22: 195–205. https://doi.org/10.1016/j.jretconser.2014.07.002
- Gentile, C.; Spiller, N.; Noci, G. 2007. How to sustain the customer experience: an overview of experience components that co-create value with the customer, European Management Journal 25(5): 395–410. https://doi.org/10.1016/j.emj.2007.08.005
- Götz, O.; Liehr-Gobbers, K.; Krafft, M. 2010. Evaluation of structural equation models using the partial least squares (PLS) approach, Chapter 29 in V. E. Vinzi, W. Chin, J. Henseler, H. Wang (Eds.). Handbook of partial least squares: concepts, methods and applications. Berlin: Springer. https://doi.org/10.1007/978-3-540-32827-8_30
- Hair Jr, J.; Hult, G.; Ringle, C.; Sarstedt, M. 2016. A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
- Hultén, B. 2011. Sensory marketing: the multi-sensory brand-experience concept, European Business Review 23(3): 256–273. https://doi.org/10.1108/09555341111130245
- Hultén, B.; Broweus, N.; van Dijk, M. 2009. Sensory marketing. Basingstoke: Palgrave Macmillan. https://doi.org/10.1057/9780230237049
- Iglesias, O.; Singh, J.; Batista-Foguet, J. 2011. The role of brand experience and affective commitment in determining brand loyalty, Journal of Brand Management 18(8): 570–582. https://doi.org/10.1057/bm.2010.58
- Jamaluddin, M.; Hanafiah, M.; Zulkifly, M. 2013. Customer-based psychology branding, Procedia – Social and Behavioral Sciences 105: 772–780. https://doi.org/10.1016/j.sbspro.2013.11.080
- Jani, D.; Han, H. 2014. Personality, satisfaction, image, ambience, and loyalty: testing their relationships in the hotel industry, International Journal of Hospitality Management 37: 11–20. https://doi.org/10.1016/j.ijhm.2013.10.007
- Keller, K. 1993. Conceptualizing, measuring, and managing customer-based brand equity, Journal of Marketing 57: 1–22. https://doi.org/10.2307/1252054
- Khanna, P.; Mishra, S. 2012. Power of senses in branding and its impact on consumer, VSRD International Journal of Business and Management Research 2(12): 620–623.
- Krishna, A. 2010. Sensory marketing: research on the sensuality of products. New York, NY: Taylor and Francis Group.
- Krishna, A. 2012. An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior, Journal of Consumer Psychology 22(3): 332–351. https://doi.org/10.1016/j.jcps.2011.08.003
- Kumar, R. S.; Dash, S.; Purwar, P. C. 2013. The nature and antecedents of brand equity and its dimensions, Marketing Intelligence & Planning 31(2): 141–159. https://doi.org/10.1108/02634501311312044
- Lin, Y. 2015. Innovative brand experience’s influence on brand equity and brand satisfaction, Journal of Business Research 68(11): 2254–2259. https://doi.org/10.1016/j.jbusres.2015.06.007
- Lindstrom, M. 2005a. Brand sense: build powerful brands through touch, taste, smell, sight and sound. New York, NY: Koogan Page.
- Lindstrom, M. 2005b. Broad sensory branding, Journal of Product & Brand Management 14(2): 84–87. https://doi.org/10.1108/10610420510592554
- Marcoulides, G.; Saunders, C. 2006. Editor’s comments – PLS: a silver bullet?, MIS Quarterly 30(2): iii–ix.
- Maymand, M.; Ahmadinejad, M.; Nezami, P. 2012. Sensory brand: studying relationship between 5 senses and brand value at world’s 100 top companies, Australian Journal of Basic and Applied Sciences 6(8): 337–343.
- Morrison, S.; Crane, F. 2007. Building the service brand by creating and managing an emotional brand experience, Journal of Brand Management 14(5): 410–421. https://doi.org/10.1057/palgrave.bm.2550080
- Nadiri, H.; Gunay, G. N. 2013. An empirical study to diagnose the outcomes of customers’ experiences in trendy coffee shops, Journal of Business Economics and Management 14(1): 22–53. https://doi.org/10.3846/16111699.2011.631742
- Palmer, A. 2010. Customer experience management: a critical review of an emerging idea, Journal of Services Marketing 24(3): 196–208. https://doi.org/10.1108/08876041011040604
- Pappu, R.; Quester, P.; Cooksey, R. 2005. Consumer-based brand equity: improving the measurement-empirical evidence, Journal of Product & Brand Management 14(3): 143–154. https://doi.org/10.1108/10610420510601012
- Pentz, C.; Gerber, C. 2013. The influence of selected senses on consumer experience: a brandy case: original research, Acta Commercii 13(1): 1–7. https://doi.org/10.4102/ac.v13i1.183
- Pine II, B. J.; Gilmore, J. H. 1998. Welcome to the experience economy, Harvard Business Review 76( July–August): 97–105.
- Rajput, N.; Dhillon, R. 2013. Frontiers of the marketing paradigm for the third millennium: experiential marketing, Global Journal of Management and Business Studies 3(7): 711–724.
- Rodrigues, C.; Hultén, B.; Brito, C. 2011. Sensorial brand strategies for value co-creation, Innovative Marketing 7(2): 40–47.
- Sahin, A.; Zehir, C.; Kitapçi, H. 2011. The effects of brand experiences, trust and satisfaction on building brand loyalty: an empirical research on global brands, Procedia – Social and Behavioral Sciences 24: 1288–1301. https://doi.org/10.1016/j.sbspro.2011.09.143
- Schmitt, B. 1999. Experiential marketing, Journal of Marketing Management 15(1/3): 53–67. https://doi.org/10.1362/026725799784870496
- Shah, S.; Jaffari, A.; Waris, S.; Ejaz, W.; Fatima, M.; Sherazi, I. 2011. The impact of brands on consumer purchase intentions, Asian Journal of Business Management 4(2): 105–110.
- Sheng, M.; Teo, T. 2012. Product attributes and brand equity in the mobile domain: the mediating role of customer experience, International Journal of Information Management 32(2): 139–146. https://doi.org/10.1016/j.ijinfomgt.2011.11.017
- Streicher, M. C.; Estes, Z. 2016. Multisensory interaction in product choice: grasping a product affects choice of other seen products, Journal of Consumer Psychology 26(4): 558–565. https://doi.org/10.1016/j.jcps.2016.01.001
- Wang, W-T.; Li, H.-M. 2012. Factors influencing mobile services adoption: a brand-equity perspective, Internet Research 22(2): 142–179. https://doi.org/10.1108/10662241211214548
- Yoo, B.; Donthu, N. 2001. Developing and validating a multidimensional consumer-base brand equity scale, Journal of Business Research 52(1): 1–14. https://doi.org/10.1016/S0148-2963(99)00098-3
- Yoo, B.; Donthu, N.; Lee, S. 2000. An examination of selected marketing mix elements and brand equity, Journal of the Academy of Marketing Science 28(2): 195–211. https://doi.org/10.1177/0092070300282002
- Yoon, S.-J.; Park, J. 2012. Do sensory ad appeals influence brand attitude?, Journal of Business Research 65(11): 1534–1542. https://doi.org/10.1016/j.jbusres.2011.02.037
- Zarantonello, L.; Schmitt, B. H. 2010. Using the brand experience scale to profile consumers and predict consumer behaviour, Journal of Brand Management 17(7): 532–540. https://doi.org/10.1057/bm.2010.4