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Journal of Small Business Management Volume 62, 2024 - Issue 1
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Research Articles

Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries

Gábor Nagya Department of Marketing, INSEEC Grande École (OMNES Education), FranceCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1810-6893View further author information
ORCID Icon,
Zeynep Bilgin-Wührerb FH Joanneum Graz (FH Joanneum Gesellschaft mbH)AustriaView further author information
,
Houcine Akrouta Department of Marketing, INSEEC Grande École (OMNES Education), FranceView further author information
,
Eleni Lioliouc Department of Business Analytics and Applied Economics, Queen Mary, University of London, United KingdomView further author information
,
Katharina Maria Hoferd Institute for Retailing, Sales and Marketing, Johannes Kepler University Linz, AustriaView further author information
&
József Berácse Department of Marketing, Corvinus University of Budapest, HungaryView further author information
Pages 283-330 | Published online: 05 May 2022

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