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Behaviour & Information Technology Volume 42, 2023 - Issue 1
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Original Articles

Considering lightness: how the lightness of app icon backgrounds affects consumers’ download intention through risk perception

Ming Chena School of Marketing and Logistics Management, Nanjing University of Finance and Economics, Nanjing, People’s Republic of ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1000-4561View further author information
ORCID Icon,
Shih-Heng Yub Department of Business Management, National United University, Miaoli, TaiwanView further author information
&
Yu Gaoc School of Economics and Management, Harbin Engineering University, Harbin, People’s Republic of ChinaView further author information
Pages 158-169 | Received 26 Apr 2021, Accepted 06 Dec 2021, Published online: 19 Dec 2021

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