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International Journal of Advertising
The Review of Marketing Communications
Volume 42, 2023 - Issue 5
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Articles

Understanding East Asian consumers’ responses to inclusive beauty products in advertising

Eunsoo Baeka Department of Clothing and Textiles, Hanyang University, Seoul, KoreaORCID Iconhttps://orcid.org/0000-0001-5906-7937View further author information
ORCID Icon,
HeeJung Leeb Department of Business Administration, Kyonggi University, Suwon, The Republic of KoreaORCID Iconhttps://orcid.org/0000-0003-4128-1251View further author information
ORCID Icon &
Ga-Eun (Grace) Ohc Department of Marketing and International Business, Faculty of Business, Lingnan University, New Territories, Hong KongCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9788-2841View further author information
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Pages 868-889 | Received 25 Sep 2021, Accepted 06 Sep 2022, Published online: 16 Sep 2022

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