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Journal of Travel & Tourism Marketing Volume 36, 2019 - Issue 4

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The mechanism of tourism slogans on travel intention based on Unique Selling Proposition (USP) theory

Ying WangCollege of History and Culture (Tourism), Sichuan University, Chengdu, Sichuan, ChinaView further author information

Li HuangCollege of History and Culture (Tourism), Sichuan University, Chengdu, Sichuan, ChinaView further author information

Jixin LiCollege of History and Culture (Tourism), Sichuan University, Chengdu, Sichuan, ChinaView further author information

Yang YangCollege of History and Culture (Tourism), Sichuan University, Chengdu, Sichuan, ChinaCorrespondence[email protected]
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Pages 415-427 | Received 16 Jun 2018, Accepted 03 Jan 2019, Published online: 17 Feb 2019

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https://doi.org/10.1080/10548408.2019.1568950
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