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Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
The relationship of consumer psychology and consumer experience to consumer satisfaction and organisational performance: literature review
Petr Sucháneka Faculty of Business and Economics, Mendel University in Brno, Brno, Czech Republic
https://orcid.org/0000-0002-2606-4040View further author information
Simona Činčalováb Department of Economic Studies, College of Polytechnics Jihlava, Jihlava, Czech Republic Correspondence[email protected]
https://orcid.org/0000-0003-0830-233XView further author information
Article: 2365991
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Received 07 Jan 2024, Accepted 30 May 2024, Published online: 19 Jun 2024
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