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Journal of Current Issues & Research in Advertising Best Article Award

Created 01 Jan 2020| Updated 06 Oct 2022 | 2 articles

The Journal of Current Issues and Research in Advertising Best Article of the Year Award is presented by the American Academy of Advertising to the authors of the most influential and impactful article published in the journal that year. The winner is determined by two steps. First, the initial voting is carried out by American Academy of Advertising members, and ten articles are shortlisted. Of these articles, the three articles that receive the most votes are evaluated by the Journal of Current Issues and Research in Advertising's Editorial Review Board, which in turn votes on the winner. The winning article is then made free to access for the following year.

Browse the award-winning articles below.

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Article
What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States
Michelle R. Nelson, Chang Dae Ham & Eric Haley

Originally published in Journal of Current Issues & Research in Advertising, Volume: 42, Number: 4 (02 Oct 2021)

Published online: 01 Jul 2021
AbstractforWhat Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States | Full Text | References | PDF (1.8 MB) | EPUB
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Article
Consumer Sense Making of Political Front Group Messages
Eric Haley

Originally published in Journal of Current Issues & Research in Advertising, Volume: 41, Number: 2 (03 May 2020) Tales from the File Drawer: Papers They Said I Would Never Publish

Published online: 01 May 2020
AbstractforConsumer Sense Making of Political Front Group Messages | Full Text | References | PDF (806.8 KB) | EPUB
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