Ethical Issues in Pharmaceutical Marketing from an International Perspective
This collection explores global aspects of pharmaceutical marketing ethics. Most prior research on pharmaceutical marketing ethics has tended to focus almost entirely on ethical issues with direct-to-consumer advertising (DTCA) and pharmaceutical salespeople’s influence on and gifts to physicians. This collection expands the topic through a systematic review and future research agenda as well as articles that focus on influencer marketing and sponsorship disclosure, green cosmetics, cannabis decriminalization, developing conduct standards or codes of ethics for pharmaceutical marketers, and ethical issues related to advertising spokespersons. Most prior research on pharmaceutical marketing was centered on practices in the United States. This collection broadens the field by investigations of ethical issues in pharmaceutical marketing cross-culturally and in emerging and developed economies.
Edited by
Yam Limbu(Montclair State University)
Bruce Huhmann(Virginia Commonwealth University)