Asia Pacific Business Review, Volume 28, Issue 3 (2022)

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Asia Pacific Business Review, Volume 28, Issue 3 (2022)

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Research Article

Article
Enhancing online–merge–offline (OMO) marketing effectiveness and sustainability – Tao and shared value perspectives: examples from China
Xianglin Ma, Alan Fish, Xinxin Wang & Tao Tang
Pages: 311-332
Published online: 12 Aug 2021
AbstractforEnhancing online–merge–offline (OMO) marketing effectiveness and sustainability – Tao and shared value perspectives: examples from China | Full Text | References | PDF (870.7 KB) | EPUB
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Article
SMEs’ changing perspective on international trade credit risk management in China: a cultural values evolution approach
Jiang Zhou, Ling Deng & Paul Gibson
Pages: 333-353
Published online: 03 Dec 2020
AbstractforSMEs’ changing perspective on international trade credit risk management in China: a cultural values evolution approach | Full Text | References | PDF (314.3 KB) | EPUB
  • 423 Views
  • 1 CrossRef citations
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Article
Dynamic capabilities and entrepreneurial performance of Chinese start-ups: the mediating roles of managerial attitude towards risk and entrepreneurial behaviour
Zhe Shi, Ling Yuan & Soo Hee Lee
Pages: 354-379
Published online: 11 Jan 2021
AbstractforDynamic capabilities and entrepreneurial performance of Chinese start-ups: the mediating roles of managerial attitude towards risk and entrepreneurial behaviour | Full Text | References | PDF (650.4 KB) | EPUB
  • 542 Views
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Article
How informational-based readiness and social influence affect usage intentions of self-service stores through different routes: an elaboration likelihood model perspective
Chih-Jou Chen, Pei-Hsuan Tsai & Jia-Wei Tang
Pages: 380-409
Published online: 14 Jan 2021
AbstractforHow informational-based readiness and social influence affect usage intentions of self-service stores through different routes: an elaboration likelihood model perspective | Full Text | References | PDF (656.5 KB) | EPUB
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Article
Hong Kong millennials’ perceptions and preferences on joint promotion partners
Fanny Fong Yee Chan
Pages: 410-430
Published online: 28 Mar 2021
AbstractforHong Kong millennials’ perceptions and preferences on joint promotion partners | Full Text | References | PDF (383.2 KB) | EPUB
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Article
How does customer psychological empowerment affect value co-creation? An empirical study of travel agencies in Mainland China
Xiaoping Hu & Xi Li
Pages: 431-459
Published online: 15 Feb 2021
AbstractforHow does customer psychological empowerment affect value co-creation? An empirical study of travel agencies in Mainland China | Full Text | References | PDF (867.3 KB) | EPUB
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Book Review

Book Review
Sustainable human resource management: strategies, practices and challenges
written and edited by Sugumar Mariappanadar, London, Red Globe Press, Amherst, 2019, xvi + 340 pp., RRP £56.00 (paperback), ISBN 978-1-137-53049-3
Keith Jackson
Pages: 460-464
Published online: 15 Jan 2021
First Page PreviewforSustainable human resource management: strategies, practices and challenges | Full Text | References | PDF (139.6 KB) | EPUB
  • 608 Views
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Book Review
Handbook of distance education
edited by Michael Grahame Moore and William C. Diehl, New York, Routledge, 2018, 4th Edition, xxv + 606 pp., RRP £84.00 (paperback), ISBN 978-1-138-23900-5
Asmaa Benbaba
Pages: 464-466
Published online: 15 Apr 2021
First Page PreviewforHandbook of distance education | Full Text | PDF (154.6 KB) | EPUB
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