Journal of Broadcasting & Electronic Media, Volume 16, Issue 3 (1972)

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Journal of Broadcasting, Volume 16, Issue 3 (1972)

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Broadcast advertising

Article
The image of women in network TV commercials
Joseph R. Dominick & Gail E. Rauch
Pages: 259-265
Published online: 18 May 2009
AbstractforThe image of women in network TV commercials | References | PDF (308.1 KB)
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Article
KADS(FM): Want‐Ad radio in Los Angeles
James M. Kushner
Pages: 267-276
Published online: 18 May 2009
AbstractforKADS(FM): Want‐Ad radio in Los Angeles | References | PDF (489.5 KB)
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Article
Immediate recall of TV commercial elements‐revisited
Robert P. Sadowski
Pages: 277-287
Published online: 18 May 2009
AbstractforImmediate recall of TV commercial elements‐revisited | References | PDF (510 KB)
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Broadcasting to minorities

Article
Black‐oriented radio: Programming to a perceived audience
Stuart H. Surlin
Pages: 289-298
Published online: 18 May 2009
AbstractforBlack‐oriented radio: Programming to a perceived audience | References | PDF (474.2 KB)
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Article
Evaluating carrascolendas: A television series for Mexican‐American children
Frederick Williams & Diana S. Natalicio
Pages: 299-309
Published online: 18 May 2009
AbstractforEvaluating carrascolendas: A television series for Mexican‐American children | References | PDF (557.7 KB)
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Education for broadcasting

Article
Radio production courses: A survey of current practice
Howard S. Martin
Pages: 311-320
Published online: 18 May 2009
AbstractforRadio production courses: A survey of current practice | References | PDF (418.1 KB)
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Article
Broadcasting‐film academic budgets: 1971–72
Marvin R. Bensman & James M. Futrell
Pages: 321-330
Published online: 18 May 2009
AbstractforBroadcasting‐film academic budgets: 1971–72 | References | PDF (402.7 KB)
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Thirteenth survey of colleges and universities offering courses in broadcasting, 1971–72
Harold Niven
Pages: 331-370
Published online: 18 May 2009
AbstractforThirteenth survey of colleges and universities offering courses in broadcasting, 1971–72 | PDF (1.9 MB)
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Book Reviews

Book Review
Books in review
Robert R. Smith, John M. Kittross, David T. MacFarland & Rolla Edward Park
Pages: 371-380
Published online: 18 May 2009
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Departments

Books received
Pages: 381-383
Published online: 18 May 2009
First Page PreviewforBooks received | PDF (161 KB)
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Miscellany

Editorial board
Page: ebi
Published online: 18 May 2009
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