Journal of Broadcasting & Electronic Media, Volume 36, Issue 3 (1992)

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Journal of Broadcasting & Electronic Media, Volume 36, Issue 3 (1992)

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Original Articles

Article
The rise and fall of the distress sale
Alan G. Stavitsky
Pages: 249-266
Published online: 18 May 2009
AbstractforThe rise and fall of the distress sale | References | PDF (1,020.1 KB)
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Article
Protecting radio call letters and slogans as trademarks
Milan D. Meeske & José Maunez‐Cuadra
Pages: 267-277
Published online: 18 May 2009
AbstractforProtecting radio call letters and slogans as trademarks | References | PDF (618.7 KB)
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Article
The effect of labeling staged video on the credibility of TV news stories
Karen Slattery & James T. Tiedge
Pages: 279-286
Published online: 18 May 2009
AbstractforThe effect of labeling staged video on the credibility of TV news stories | References | PDF (444.6 KB)
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Article
Improvement over time in recall of media information: An exploratory study
Robert H. Wicks
Pages: 287-302
Published online: 18 May 2009
AbstractforImprovement over time in recall of media information: An exploratory study | References | PDF (862.7 KB)
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Article
The influence of program and commercial type on political advertising effectiveness
Lynda Lee Kaid, Mike Chanslor & Mark Hovind
Pages: 303-320
Published online: 18 May 2009
AbstractforThe influence of program and commercial type on political advertising effectiveness | References | PDF (1,017.3 KB)
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Article
The loyalty of television viewing: How consistent is TV viewing behavior?
Hans‐Bernd Brosius, Mallory Wober & Gabriel Weimann
Pages: 321-335
Published online: 18 May 2009
AbstractforThe loyalty of television viewing: How consistent is TV viewing behavior? | References | PDF (781.3 KB)
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Article
Benchmark: The information content of radio advertisements
Yorgo Pasadeos, Barbara Shoemake & Suzanne Campbell
Pages: 337-343
Published online: 18 May 2009
AbstractforBenchmark: The information content of radio advertisements | References | PDF (328.4 KB)
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Article
Profile: The functions of the VCR in the home leisure environment
Carolyn A. Lin
Pages: 345-351
Published online: 18 May 2009
AbstractforProfile: The functions of the VCR in the home leisure environment | References | PDF (336 KB)
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Review and Criticism

Standpoint: On the ethics of research in a socially constructed reality
James A. Anderson
Pages: 353-357
Published online: 18 May 2009
AbstractforStandpoint: On the ethics of research in a socially constructed reality | References | PDF (267.9 KB)
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Dialogue: Parent‐child TV interaction: The importance of perspective
Erica Weintraub Austin
Pages: 359-361
Published online: 18 May 2009
First Page PreviewforDialogue: Parent‐child TV interaction: The importance of perspective | References | PDF (151.9 KB)
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Dialogue: Parent‐child TV interaction: Comparing Dutch and American findings
Lynne Schafer Gross
Pages: 363-364
Published online: 18 May 2009
CitationforDialogue: Parent‐child TV interaction: Comparing Dutch and American findings | References | PDF (114.3 KB)
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Book Reviews

Book Review
Book review
Diana C. Mutz & Denise M. Trauth
Pages: 365-370
Published online: 18 May 2009
AbstractforBook review | References | PDF (296.3 KB)
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Miscellany

Editorial board
Page: ebi
Published online: 18 May 2009
CitationforEditorial board | PDF (69.5 KB)
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