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Volume 38, Issue 3

Journal of Broadcasting & Electronic Media

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Journal of Broadcasting & Electronic Media, Volume 38, Issue 3 (1994)

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Journal of Broadcasting & Electronic Media, Volume 38, Issue 3 (1994)

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Vol 68, 2024 Vol 67, 2023 Vol 66, 2022 Vol 65, 2021 Vol 64, 2020 Vol 63, 2019 Vol 62, 2018 Vol 61, 2017 Vol 60, 2016 Vol 59, 2015 Vol 58, 2014 Vol 57, 2013 Vol 56, 2012 Vol 55, 2011 Vol 54, 2010 Vol 53, 2009 Vol 52, 2008 Vol 51, 2007 Vol 50, 2006 Vol 49, 2005 Vol 48, 2004 Vol 47, 2003 Vol 46, 2002 Vol 45, 2001 Vol 44, 2000 Vol 43, 1999 Vol 42, 1998 Vol 41, 1997 Vol 40, 1996 Vol 39, 1995 Volume 38, 1994 Vol 37, 1993 Vol 36, 1992 Vol 35, 1991 Vol 34, 1990 Vol 33, 1989 Vol 32, 1988 Vol 31, 1987 Vol 30, 1986 Vol 29, 1985 Vol 28, 1984 Vol 27, 1983 Vol 26, 1982 Vol 25, 1981 Vol 24, 1980 Vol 23, 1979 Vol 22, 1978 Vol 21, 1977 Vol 20, 1976 Vol 19, 1975 Vol 18, 1973-1974 Vol 17, 1972-1973 Vol 16, 1971-1972 Vol 15, 1970-1971 Vol 14, 1969-1970 Vol 13, 1968-1969 Vol 12, 1967-1968 Vol 11, 1966-1967 Vol 10, 1965-1966 Vol 9, 1964-1965 Vol 8, 1963-1964 Vol 7, 1962-1963 Vol 6, 1961-1962 Vol 5, 1960-1961 Vol 4, 1959-1960 Vol 3, 1958-1959 Vol 2, 1957-1958 Vol 1, 1957

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Original Articles

Article

Do attitudes toward political advertising affect information processing of televised political commercials?

William G. Christ, Esther Thorson & Clarke Caywood

Pages: 251-270

Published online: 18 May 2009

AbstractforDo attitudes toward political advertising affect information processing of televised political commercials? | References | PDF (1.1 MB)

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Article

Interest, the knowledge gap, and television programming

Fiona Chew & Sushma Palmer

Pages: 271-287

Published online: 18 May 2009

AbstractforInterest, the knowledge gap, and television programming | References | PDF (908.3 KB)

86 Views
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Article

Effects of ambiguity and complexity on consumer response to music video commercials

Jacqueline Hitchon, Peter Duckler & Esther Thorson

Pages: 289-306

Published online: 18 May 2009

AbstractforEffects of ambiguity and complexity on consumer response to music video commercials | References | PDF (931.3 KB)

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Article

Promotion increases ratings, doesn't it? The impact of program promotion in the 1992 Olympics

Susan Tyler Eastman & Julie Lynn Otteson

Pages: 307-322

Published online: 18 May 2009

AbstractforPromotion increases ratings, doesn't it? The impact of program promotion in the 1992 Olympics | References | PDF (909.2 KB)

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Article

A content analysis of gender differences in children's advertising

Lois J. Smith

Pages: 323-337

Published online: 18 May 2009

AbstractforA content analysis of gender differences in children's advertising | References | PDF (850.6 KB)

957 Views
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Article

Effects of televised government censorship disclaimers on memory and thought elaboration during the Gulf War

John E. Newhagen

Pages: 339-351

Published online: 18 May 2009

AbstractforEffects of televised government censorship disclaimers on memory and thought elaboration during the Gulf War | References | PDF (629.2 KB)

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Article

Trend: Television viewing among American adults in the 1990s

Hao Xiaoming

Pages: 353-360

Published online: 18 May 2009

AbstractforTrend: Television viewing among American adults in the 1990s | References | PDF (432.8 KB)

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Review and criticism

Standpoint: On the relationship between television viewing and academic achievement

Keith W. Mielke

Pages: 361-366

Published online: 18 May 2009

AbstractforStandpoint: On the relationship between television viewing and academic achievement | References | PDF (313 KB)

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Book Reviews

Book Review

Book reviews

Joseph Turow, Katharine E. Heintz‐Knowles & Christopher H. Sterling

Pages: 367-374

Published online: 18 May 2009

AbstractforBook reviews | References | PDF (475.5 KB)

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Miscellany

Editorial board

Page: ebi

Published online: 18 May 2009

CitationforEditorial board | PDF (82.8 KB)

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Journal of Broadcasting & Electronic Media (Vol.38, Iss.3, 1994)

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