Communication Methods and Measures, Volume 1, Issue 2 (2007)

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Communication Methods and Measures, Volume 1, Issue 2 (2007)

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Original Articles

Article
The Locus of Message Meaning: Differences between Trained Coders and Untrained Message Recipients in the Analysis of Alcoholic Beverage Advertising
Erica Weintraub Austin, Bruce E. Pinkleton, Stacey J. T. Hust & Amber Coral–Reaume Miller
Pages: 91-111
Published online: 05 Dec 2007
AbstractforThe Locus of Message Meaning: Differences between Trained Coders and Untrained Message Recipients in the Analysis of Alcoholic Beverage Advertising | Full Text | References | PDF (90.2 KB)
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Article
The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation?
Annie Lang, Samuel D. Bradley, Johnny V. Sparks Jr. & Sungkyoung Lee
Pages: 113-136
Published online: 05 Dec 2007
AbstractforThe Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation? | Full Text | References | PDF (290.8 KB)
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Article
Evidence for the Construct Validity and Reliability of the Co-Cultural Theory Scales
Maria Knight Lapinski & Mark P. Orbe
Pages: 137-164
Published online: 05 Dec 2007
AbstractforEvidence for the Construct Validity and Reliability of the Co-Cultural Theory Scales | Full Text | References | PDF (116.3 KB)
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