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International Journal on Media Management
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Volume 10, Issue 3

International Journal on Media Management

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International Journal on Media Management, Volume 10, Issue 3 (2008)

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International Journal on Media Management, Volume 10, Issue 3 (2008)

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Beyond Interactive: Media Management in the Era of Participatory and Personal Media

Original Articles

Article

Interactive Channels and the Challenge of Content Budgeting

Steven S. Wildman

Pages: 91-101

Published online: 11 Aug 2008

AbstractforInteractive Channels and the Challenge of Content Budgeting | Full Text | References | PDF (156.2 KB)

199 Views
11 CrossRef citations
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Article

Participatory Media Culture and Digital Online Distribution—Reconfiguring the Value Chain in the Computer Game Industry

Sven Jöckel, Andreas Will & Florian Schwarzer

Pages: 102-111

Published online: 11 Aug 2008

AbstractforParticipatory Media Culture and Digital Online Distribution—Reconfiguring the Value Chain in the Computer Game Industry | Full Text | References | PDF (523.5 KB)

1949 Views
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Article

The Battle Between Portals and Multimedia Content Sites in the UCC Market: Who is Stronger in Terms of Brand Equity?

Keunyeong Yi & Wi-Geun Kim

Pages: 112-121

Published online: 11 Aug 2008

AbstractforThe Battle Between Portals and Multimedia Content Sites in the UCC Market: Who is Stronger in Terms of Brand Equity? | Full Text | References | PDF (263.2 KB)

311 Views
3 CrossRef citations
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Article

Five Ws and an H: Digital Challenges in Newspaper Newsrooms and Boardrooms

Jane B. Singer

Pages: 122-129

Published online: 11 Aug 2008

AbstractforFive Ws and an H: Digital Challenges in Newspaper Newsrooms and Boardrooms | Full Text | References | PDF (102 KB)

948 Views
25 CrossRef citations
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International Journal on Media Management (Vol.10, Iss.3, 2008)

Beyond Interactive: Media Management in the Era of Participatory and Personal Media

Beyond Interactive: Media Management in the Era of Participatory and Personal Media

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