International Journal on Media Management, Volume 24, Issue 3 (2022)

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International Journal on Media Management, Volume 24, Issue 3 (2022)

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Research Article

Article
Antecedents of Consumer Adoption of Over-the-Top Services in South Korea
Dahye Jeong, Minyoung Lee & Eunil Park
Pages: 121-136
Published online: 21 Sep 2022
AbstractforAntecedents of Consumer Adoption of Over-the-Top Services in South Korea | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Formal Professionalization of early-stage Social Media “Influencers”—attitudinal Drivers and Their Relation to Personality Traits
Castulus Kolo, Florian Haumer & Alexander Roth
Pages: 137-163
Published online: 15 Nov 2022
AbstractforFormal Professionalization of early-stage Social Media “Influencers”—attitudinal Drivers and Their Relation to Personality Traits | Full Text | References | PDF (1.4 MB) | EPUB
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Article
The Relevance of Emerging Technologies for Media Conglomerates. A Question of the Planning Horizon of Technology Investment Activities
Magdalena Ciepluch & Uwe Eisenbeis
Pages: 164-196
Published online: 18 Nov 2022
AbstractforThe Relevance of Emerging Technologies for Media Conglomerates. A Question of the Planning Horizon of Technology Investment Activities | Full Text | References | PDF (1.6 MB) | EPUB
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