Mass Communication and Society, Volume 11, Issue 4 (2008)

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Mass Communication and Society, Volume 11, Issue 4 (2008)

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EDITOR'S NOTE

Editorial
Adding Value Through Focused Research Efforts
Stephen D. Perry Editor
Pages: 373-374
Published online: 24 Oct 2008
CitationforAdding Value Through Focused Research Efforts | Full Text | PDF (35.9 KB)
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ARTICLES

Article
Audience Motivations for Using Interactive Features: Distinguishing Use of Different Types of Interactivity on an Online Newspaper
Deborah S. Chung & Chan Yun Yoo
Pages: 375-397
Published online: 24 Oct 2008
AbstractforAudience Motivations for Using Interactive Features: Distinguishing Use of Different Types of Interactivity on an Online Newspaper | Full Text | References | PDF (229.3 KB)
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Article
Assessing the Role of Information-Processing Strategies in Learning From Local News Media About Sources of Social Capital
Kenneth Fleming & Esther Thorson
Pages: 398-419
Published online: 24 Oct 2008
AbstractforAssessing the Role of Information-Processing Strategies in Learning From Local News Media About Sources of Social Capital | Full Text | References | PDF (119 KB)
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Article
Celebrity Endorsements and Their Potential to Motivate Young Voters
Erica Weintraub Austin, Rebecca Van de Vord, Bruce E. Pinkleton & Evan Epstein
Pages: 420-436
Published online: 24 Oct 2008
AbstractforCelebrity Endorsements and Their Potential to Motivate Young Voters | Full Text | References | PDF (104.7 KB)
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Article
From Self-Enhancement to Supporting Censorship: The Third-Person Effect Process in the Case of Internet Pornography
Xiaoquan Zhao & Xiaomei Cai
Pages: 437-462
Published online: 24 Oct 2008
AbstractforFrom Self-Enhancement to Supporting Censorship: The Third-Person Effect Process in the Case of Internet Pornography | Full Text | References | PDF (249.8 KB)
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BOOK REVIEW

Book Review
A Review of: “Lynda Lee Kaid and Christina Holtz-Bacha, Eds. The Sage Handbook of Political Advertising.”
Thousand Oaks, CA: Sage Publications, 2006, 504 pp., ISBN 9781412917957 (hardcover).
Glenn J. Hansen
Pages: 463-466
Published online: 24 Oct 2008
First Page PreviewforA Review of: “Lynda Lee Kaid and Christina Holtz-Bacha, Eds. The Sage Handbook of Political Advertising.” | Full Text | References | PDF (65.2 KB)
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INTRODUCTION

Third-Person Effect Symposium
Stephen A. Banning Guest Editor
Pages: 467-469
Published online: 24 Oct 2008
First Page PreviewforThird-Person Effect Symposium | Full Text | PDF (55.8 KB)
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SYMPOSIUM

Article
Integrating Theoretical Traditions in Media Effects: Using Third-Person Effects to Link Agenda-Setting and Cultivation
Leo W. Jeffres, Kimberly Neuendorf, Cheryl Campanella Bracken & David Atkin
Pages: 470-491
Published online: 24 Oct 2008
AbstractforIntegrating Theoretical Traditions in Media Effects: Using Third-Person Effects to Link Agenda-Setting and Cultivation | Full Text | References | PDF (173.5 KB)
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Article
Understanding Person Perceptions: Comparing Four Common Statistical Approaches to Third-Person Research
Mike Schmierbach, Michael P. Boyle & Douglas M. McLeod
Pages: 492-513
Published online: 24 Oct 2008
AbstractforUnderstanding Person Perceptions: Comparing Four Common Statistical Approaches to Third-Person Research | Full Text | References | PDF (176.4 KB)
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Article
The Second-Person Effect and Its Role in Formation of Active Issue Publics
Edward Frederick & Kurt Neuwirth
Pages: 514-538
Published online: 24 Oct 2008
AbstractforThe Second-Person Effect and Its Role in Formation of Active Issue Publics | Full Text | References | PDF (291.3 KB)
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Article
The First-Person Effect and Its Behavioral Consequences: A New Trend in the Twenty-Five Year History of Third-Person Effect Research
Guy J. Golan & Anita G. Day
Pages: 539-556
Published online: 24 Oct 2008
AbstractforThe First-Person Effect and Its Behavioral Consequences: A New Trend in the Twenty-Five Year History of Third-Person Effect Research | Full Text | References | PDF (94.4 KB)
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