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Volume 3, Issue 4

Mass Communication and Society

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Mass Communication and Society, Volume 3, Issue 4 (2000)

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Mass Communication and Society, Volume 3, Issue 4 (2000)

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Original Articles

Article

Advertising and Consumer Culture

Matthew P. McAllister & Sharon R. Mazzarella

Pages: 347-350

Published online: 17 Nov 2009

First Page PreviewforAdvertising and Consumer Culture | PDF (12.3 KB)

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Article

Consumer Protection in Historical Perspective: The Five-Year Battle Over Federal Regulation of Advertising, 1933 to 1938

Inger L. Stole

Pages: 351-372

Published online: 17 Nov 2009

AbstractforConsumer Protection in Historical Perspective: The Five-Year Battle Over Federal Regulation of Advertising, 1933 to 1938 | PDF (61.7 KB)

154 Views
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Article

Consumer Culture and Television Home Shopping Programming: An Examination of the Sales Discourse

Judi Puritz Cook

Pages: 373-391

Published online: 17 Nov 2009

AbstractforConsumer Culture and Television Home Shopping Programming: An Examination of the Sales Discourse | PDF (51.9 KB)

204 Views
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Article

The Rise of Consumer Culture in a Chinese Society: A Reading of Banking Television Commercials in Hong Kong During the 1970s

Wendy Siuyi Wong

Pages: 393-413

Published online: 17 Nov 2009

AbstractforThe Rise of Consumer Culture in a Chinese Society: A Reading of Banking Television Commercials in Hong Kong During the 1970s | PDF (1.6 MB)

288 Views
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Article

Encoding Advertisements: Ideology and Meaning in Advertising Production

Matthew Soar

Pages: 415-437

Published online: 17 Nov 2009

AbstractforEncoding Advertisements: Ideology and Meaning in Advertising Production | PDF (157.6 KB)

3188 Views
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Article

Scholarly Milestones Essay

Stuart Ewen

Pages: 439-452

Published online: 17 Nov 2009

AbstractforScholarly Milestones Essay | PDF (43.3 KB)

97 Views
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Article

Book Reviews

Paul McMasters

Pages: 453-456

Published online: 17 Nov 2009

First Page PreviewforBook Reviews | PDF (12.6 KB)

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