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Volume 4, Issue 1

Mass Communication and Society

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Mass Communication and Society, Volume 4, Issue 1 (2001)

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Mass Communication and Society, Volume 4, Issue 1 (2001)

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Original Articles

Article

Editor's Note

Carol J. Pardun

Page: 1

Published online: 17 Nov 2009

CitationforEditor's Note | PDF (4.6 KB)

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Article

Scholarly Milestones Essay

Sandra J. Ball-Rokeach

Pages: 3-18

Published online: 17 Nov 2009

AbstractforScholarly Milestones Essay | PDF (50.8 KB)

107 Views
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Article

Audience Attributes, Media Supplementation, and Likely Online Service Adoption

Carolyn A. Lin

Pages: 19-38

Published online: 17 Nov 2009

AbstractforAudience Attributes, Media Supplementation, and Likely Online Service Adoption | PDF (57.4 KB)

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Article

Prime-Time Players and Powerful Prose: The Role of Women in the 1997-1998 Television Season

Martha M. Lauzen, David M. Dozier & Manda V. Hicks

Pages: 39-59

Published online: 17 Nov 2009

AbstractforPrime-Time Players and Powerful Prose: The Role of Women in the 1997-1998 Television Season | PDF (131.1 KB)

102 Views
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Article

Media Self-Efficacy: Validation of a New Concept

C. Richard Hofstetter, Stephen Zuniga & David M. Dozier

Pages: 61-76

Published online: 17 Nov 2009

AbstractforMedia Self-Efficacy: Validation of a New Concept | PDF (79.5 KB)

638 Views
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Article

Do As I Say, Not As I Do: Video Stores and Parental Mediation of Children's Video Consumption

Ron Warren

Pages: 77-101

Published online: 17 Nov 2009

AbstractforDo As I Say, Not As I Do: Video Stores and Parental Mediation of Children's Video Consumption | PDF (80 KB)

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Article

Commercial Humor Enhancement of Program Enjoyment: Gender and Program Appeal As Mitigating Factors

Stephen D. Perry

Pages: 103-116

Published online: 17 Nov 2009

AbstractforCommercial Humor Enhancement of Program Enjoyment: Gender and Program Appeal As Mitigating Factors | PDF (45.9 KB)

286 Views
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Article

Book Reviews

Bryan E. Denham, Marco Calavita, Guy Reel & Mead Loop

Pages: 117-126

Published online: 17 Nov 2009

First Page PreviewforBook Reviews | PDF (31.5 KB)

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