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Volume 7, Issue 4

Mass Communication and Society

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Mass Communication and Society, Volume 7, Issue 4 (2004)

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Mass Communication and Society, Volume 7, Issue 4 (2004)

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Original Articles

Article

EDITOR'S NOTE

Carol J. Pardun

Page: 391

Published online: 17 Nov 2009

CitationforEDITOR'S NOTE | PDF (16.2 KB)

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Article

Virtual Violence: Gender and Aggression in Video Game Advertisements

Erica Scharrer

Pages: 393-412

Published online: 17 Nov 2009

AbstractforVirtual Violence: Gender and Aggression in Video Game Advertisements | PDF (90.5 KB)

2759 Views
76 CrossRef citations
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Article

Cultivation and Spiral of Silence Effects: The Case of Smoking

James Shanahan, Dietram Scheufele, Fang Yang & Sonia Hizi

Pages: 413-428

Published online: 17 Nov 2009

AbstractforCultivation and Spiral of Silence Effects: The Case of Smoking | PDF (99 KB)

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Article

Watch Your Mouth! An Analysis of Profanity Uttered by Children on Prime-Time Television

Barbara K. Kaye & Barry S. Sapolsky

Pages: 429-452

Published online: 17 Nov 2009

AbstractforWatch Your Mouth! An Analysis of Profanity Uttered by Children on Prime-Time Television | PDF (105.3 KB)

722 Views
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Article

Sports Model/Sports Mind: The Relationship Between Entertainment and Sports Media Exposure, Sports Participation, and Body Image Distortion in Division I Female Athletes

Kimberly L. Bissell

Pages: 453-473

Published online: 17 Nov 2009

AbstractforSports Model/Sports Mind: The Relationship Between Entertainment and Sports Media Exposure, Sports Participation, and Body Image Distortion in Division I Female Athletes | PDF (94.5 KB)

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Article

How Campus Media Cover Sports: The Gender-Equity Issue, One Generation Later

Suzanne Huffman, C. A. Tuggle & Dana Scott Rosengard

Pages: 475-489

Published online: 17 Nov 2009

AbstractforHow Campus Media Cover Sports: The Gender-Equity Issue, One Generation Later | PDF (74.2 KB)

1766 Views
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Article

Spreading Global Consumerism: Effects of Mass Media and Advertising on Consumerist Values in China

Hye-Jin Paek & Zhongdang Pan

Pages: 491-515

Published online: 17 Nov 2009

AbstractforSpreading Global Consumerism: Effects of Mass Media and Advertising on Consumerist Values in China | PDF (129.9 KB)

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Article

BOOK REVIEWS

George Albert Gladney & Aaron Delwiche

Pages: 517-523

Published online: 17 Nov 2009

First Page PreviewforBOOK REVIEWS | PDF (42.4 KB)

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