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Volume 13, Issue 4

Journal of Media Economics

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Journal of Media Economics, Volume 13, Issue 4 (2000)

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Journal of Media Economics, Volume 13, Issue 4 (2000)

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Original Articles

Article

ANNOUNCEMENT

Page: 213

Published online: 17 Nov 2009

CitationforANNOUNCEMENT | PDF (2.7 KB)

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Article

Who Wants You When You're Old and Poor? Exploring the Economics of Media Pricing

Martin A. Koschat & William P. Putsis Jr.

Pages: 215-232

Published online: 17 Nov 2009

AbstractforWho Wants You When You're Old and Poor? Exploring the Economics of Media Pricing | PDF (56.3 KB)

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Article

Choice Versus Chance: Using Brand Equity Theory to Explore TV Audience Lead-in Effects, A Case Study

Walter McDowell & John Sutherland

Pages: 233-247

Published online: 17 Nov 2009

AbstractforChoice Versus Chance: Using Brand Equity Theory to Explore TV Audience Lead-in Effects, A Case Study | PDF (44.1 KB)

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Article

Readers' Attitudes Toward Press Advertising: Are They Ad-Lovers or Ad-Averse?

Nathalie Sonnac

Pages: 249-259

Published online: 17 Nov 2009

AbstractforReaders' Attitudes Toward Press Advertising: Are They Ad-Lovers or Ad-Averse? | PDF (35.3 KB)

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Article

Book Review

Pages: 261-265

Published online: 17 Nov 2009

First Page PreviewforBook Review | PDF (16.3 KB)

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Article

Book Review

Pages: 267-268

Published online: 17 Nov 2009

CitationforBook Review | PDF (7.1 KB)

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Article

Book Review

Pages: 269-270

Published online: 17 Nov 2009

CitationforBook Review | PDF (7.7 KB)

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Journal of Media Economics (Vol.13, Iss.4, 2000)

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