Journal of Media Economics, Volume 29, Issue 4 (2016)

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Journal of Media Economics, Volume 29, Issue 4 (2016)

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Articles

Article
Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis
María Arrazola, José de Hevia & Pedro Reinares
Pages: 153-166
Published online: 16 Nov 2016
AbstractforWhich New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis | Full Text | References | PDF (958.8 KB)
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Article
Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies
Byeng-Hee Chang, Sang-Hyun Nam, Sylvia M. Chan-Olmsted & Hun Kim
Pages: 167-180
Published online: 16 Nov 2016
AbstractforRepeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies | Full Text | References | PDF (967.8 KB)
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Article
The More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises
Christian Opitz & Kay H. Hofmann
Pages: 181-195
Published online: 16 Nov 2016
AbstractforThe More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises | Full Text | References | PDF (1 MB)
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Miscellaneous

EoV
Page: ebi
Published online: 16 Nov 2016
CitationforEoV | Full Text | PDF (31.2 KB)
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