Journal of Media Economics, Volume 34, Issue 1 (2022)

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Journal of Media Economics, Volume 34, Issue 1 (2022)

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Article

Article
Understanding mediators in location-based mobile marketing and why commuting hubs are so effective—a mediation analysis of a randomized field experiment
Patrick Felka, Cristina Mihale-Wilson & Oliver Hinz
Pages: 1-28
Published online: 31 Mar 2022
AbstractforUnderstanding mediators in location-based mobile marketing and why commuting hubs are so effective—a mediation analysis of a randomized field experiment | Full Text | References | PDF (1.1 MB) | EPUB
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Research Article

Article
Free lunch for all? – A path analysis on free mentality, paying intent and media budget for digital journalism
Daniel O’Brien
Pages: 29-61
Published online: 02 May 2022
AbstractforFree lunch for all? – A path analysis on free mentality, paying intent and media budget for digital journalism | Full Text | References | PDF (1.8 MB) | EPUB | Supplemental
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