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Volume 6, Issue 3

Journal of Public Relations Research

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Journal of Public Relations Research, Volume 6, Issue 3 (1994)

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Journal of Public Relations Research, Volume 6, Issue 3 (1994)

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Original Articles

Article

Communicating Public Relations Research

Gael F. Walker

Pages: 141-161

Published online: 19 Nov 2009

AbstractforCommunicating Public Relations Research | PDF (846.9 KB)

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Article

Issues Management Mediation of Linkages Between Environmental Complexity and Management of the Public Relations Function

Martha M. Lauzen & David M. Dozier

Pages: 163-184

Published online: 19 Nov 2009

AbstractforIssues Management Mediation of Linkages Between Environmental Complexity and Management of the Public Relations Function | PDF (888.5 KB)

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Article

Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement

Glen T. Cameron

Pages: 185-207

Published online: 19 Nov 2009

AbstractforDoes Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement | PDF (884.4 KB)

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Journal of Public Relations Research (Vol.6, Iss.3, 1994)

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