International Journal of Strategic Communication, Volume 12, Issue 3 (2018)

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International Journal of Strategic Communication, Volume 12, Issue 3 (2018)

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Original Articles

Article
Unpacking Public Sentiment Toward the Government: How Citizens’ Perceptions of Government Communication Strategies Impact Public Engagement, Cynicism, and Communication Behaviors in South Korea
Soojin Kim & Arunima Krishna
Pages: 215-236
Published online: 20 Mar 2018
AbstractforUnpacking Public Sentiment Toward the Government: How Citizens’ Perceptions of Government Communication Strategies Impact Public Engagement, Cynicism, and Communication Behaviors in South Korea | Full Text | References | PDF (2.1 MB)
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Article
Country Image Repair Strategies During an Asymmetrical Conflict: An Analysis of the Gaza Conflict in 2014
Lior Tabak & Eli Avraham
Pages: 237-251
Published online: 27 Apr 2018
AbstractforCountry Image Repair Strategies During an Asymmetrical Conflict: An Analysis of the Gaza Conflict in 2014 | Full Text | References | PDF (1.1 MB)
  • 561 Views
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Article
Examining the Impact of Public Engagement and Presidential Leadership Communication on Social Media in China: Implications for Government-Public Relationship Cultivation
Linjuan Rita Men, Aimei Yang, Baobao Song & Spiro Kiousis
Pages: 252-268
Published online: 09 Mar 2018
AbstractforExamining the Impact of Public Engagement and Presidential Leadership Communication on Social Media in China: Implications for Government-Public Relationship Cultivation | Full Text | References | PDF (1.4 MB)
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Article
The Philanthropic Avatar: An Analysis of Fundraising in Virtual Worlds Through the Lens of Social Capital
Donna Z. Davis & Derek Moscato
Pages: 269-287
Published online: 25 Apr 2018
AbstractforThe Philanthropic Avatar: An Analysis of Fundraising in Virtual Worlds Through the Lens of Social Capital | Full Text | References | PDF (1.4 MB)
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Article
Towards the final frontier: using strategic communication activities to engage the latent public as a key stakeholder in a corporate mission
Scott C. D’Urso
Pages: 288-307
Published online: 20 Apr 2018
AbstractforTowards the final frontier: using strategic communication activities to engage the latent public as a key stakeholder in a corporate mission | Full Text | References | PDF (1.3 MB)
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Article
Strategic Communication in U.S. Higher Education: Testing Congruity Effects of University Identity and Image Among Parents of Prospective Students
YoungAh Lee, Hyojung Park & Glen T. Cameron
Pages: 308-327
Published online: 07 Mar 2018
AbstractforStrategic Communication in U.S. Higher Education: Testing Congruity Effects of University Identity and Image Among Parents of Prospective Students | Full Text | References | PDF (1.5 MB)
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