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International Journal of Strategic Communication
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Volume 17, Issue 5

International Journal of Strategic Communication

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Cover image for International Journal of Strategic Communication, Volume 17, Issue 5, 2023

International Journal of Strategic Communication, Volume 17, Issue 5 (2023)

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International Journal of Strategic Communication, Volume 17, Issue 5 (2023)

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Vol 18, 2024 Volume 17, 2023 Vol 16, 2022 Vol 15, 2021 Vol 14, 2020 Vol 13, 2019 Vol 12, 2018 Vol 11, 2017 Vol 10, 2016 Vol 9, 2015 Vol 8, 2014 Vol 7, 2013 Vol 6, 2012 Vol 5, 2011 Vol 4, 2009-2010 Vol 3, 2009 Vol 2, 2008 Vol 1, 2007

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Article

What’s the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication

Brian G. Smith, Staci B. Smith, Danielle Hallows, Thomas Robinson & Ljubica Ivanovic

Pages: 399-414

Published online: 04 Jan 2024

AbstractforWhat’s the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication | Full Text | References | PDF (417.6 KB) | EPUB

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Article

Fighting a Global Pandemic in the Digital Age: Use of Infographics to ‘Flatten the Curve’ in the U.S. and India

Vaibhav Shwetangbhai Diwanji, Juliann Cortese & Patrick Merle

Pages: 415-438

Published online: 04 Jan 2024

AbstractforFighting a Global Pandemic in the Digital Age: Use of Infographics to ‘Flatten the Curve’ in the U.S. and India | Full Text | References | PDF (871.3 KB) | EPUB

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Article

Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes

Sophia Egbert & Christian Rudeloff

Pages: 439-456

Published online: 07 Jul 2023

AbstractforEmployees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes | Full Text | References | PDF (702 KB) | EPUB

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Article

Government Social Media Engagement and Health Perceptions During the COVID-19 Crisis: A Cross-Sectional Study

Hussein Bajouk & Carme Ferré-Pavia

Pages: 457-474

Published online: 04 Jan 2024

AbstractforGovernment Social Media Engagement and Health Perceptions During the COVID-19 Crisis: A Cross-Sectional Study | Full Text | References | PDF (533.2 KB) | EPUB

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Article

Enhancing Emotional Culture Through Internal Communication: Impact on Employee-Organization Relationships and Employee Advocacy

Davood Ghorbanzadeh, Teddy Chandra, Ravil Akhmadeev, Marina Yurievna Aleynikova & Iskandar Muda

Pages: 475-495

Published online: 04 Jan 2024

AbstractforEnhancing Emotional Culture Through Internal Communication: Impact on Employee-Organization Relationships and Employee Advocacy | Full Text | References | PDF (1.4 MB) | EPUB

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Article

Understanding Who is Blamed for COVID-19: Dynamics of Conspiratorial Beliefs, Blame Attribution, Perceived Economic Threat, and Consumer Ethnocentrism

Soojin Kim, Lisa Tam & Maureen Taylor

Pages: 496-512

Published online: 04 Jan 2024

AbstractforUnderstanding Who is Blamed for COVID-19: Dynamics of Conspiratorial Beliefs, Blame Attribution, Perceived Economic Threat, and Consumer Ethnocentrism | Full Text | References | PDF (807.2 KB) | EPUB

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