Journal of Pharmaceutical Marketing & Management, Volume 12, Issue 4 (1998)

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Journal of Pharmaceutical Marketing & Management, Volume 12, Issue 4 (1998)

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Original Article

Article
EDITOR'S NOTE
Mickey Smith
Page: 1
Published online: 04 Dec 2011
CitationforEDITOR'S NOTE | PDF (29.7 KB)
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Article
The Predictive Validity of Work/Career-Related Attitudes and Intentions on Pharmacists' Turnover Behavior
Caroline A. Gaither
Pages: 3-25
Published online: 04 Dec 2011
AbstractforThe Predictive Validity of Work/Career-Related Attitudes and Intentions on Pharmacists' Turnover Behavior | References | PDF (649.5 KB)
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Article
Direct-to-Consumer Prescription Drug Advertising: Content Analysis and Public Policy Implications
Betty J. Parker & Linda M. Delene
Pages: 27-42
Published online: 04 Dec 2011
AbstractforDirect-to-Consumer Prescription Drug Advertising: Content Analysis and Public Policy Implications | References | PDF (495.9 KB)
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Article
A Content Analysis of the Appeals Used in Advertising in the American Journal of Hospital Pharmacy in 1960, 1970, 1980, and 1990
Tina Penick Brock & Mickey C. Smith
Pages: 43-59
Published online: 04 Dec 2011
AbstractforA Content Analysis of the Appeals Used in Advertising in the American Journal of Hospital Pharmacy in 1960, 1970, 1980, and 1990 | References | PDF (438.5 KB)
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Book Review

Book Review
BOOK REVIEWS
Pages: 61-64
Published online: 04 Dec 2011
First Page PreviewforBOOK REVIEWS | PDF (138.4 KB)
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Miscellaneous

ACKNOWLEDGMENTS
Page: 65
Published online: 04 Dec 2011
CitationforACKNOWLEDGMENTS | PDF (18.7 KB)
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Author Index for Volumes 10 and 11
Pages: 67-71
Published online: 04 Dec 2011
First Page PreviewforAuthor Index for Volumes 10 and 11 | PDF (139.1 KB)
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Title Index for Volumes 10 and 11
Pages: 73-75
Published online: 04 Dec 2011
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