Journal of Pharmaceutical Marketing & Management, Volume 6, Issue 2 (1992)

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Journal of Pharmaceutical Marketing & Management, Volume 6, Issue 2 (1992)

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Original Article

Article
A MODEST PROPOSAL
Mickey C. Smith & Haworth Editorial Submission
Page: 1
Published online: 04 Dec 2011
AbstractforA MODEST PROPOSAL | PDF (26.3 KB)
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Article
Effect of the Generic Drug Scandal on Determinant Attributes in Pharmacists' Drug Product Choice Decisions
Prescandal and Postscandal Measures
Ebere Igboko & Joseph Thomas III
Pages: 3-19
Published online: 04 Dec 2011
AbstractforEffect of the Generic Drug Scandal on Determinant Attributes in Pharmacists' Drug Product Choice Decisions | References | PDF (445.2 KB)
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Article
Direct-to-Consumer Advertising
A Case Study of the Rogaine® Campaign
Lisa A. Ruby & Michael Montagne
Pages: 21-32
Published online: 04 Dec 2011
AbstractforDirect-to-Consumer Advertising | References | PDF (363.4 KB)
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Article
Corporate Culture and Change
A Perspective for Pharmaceutical Firms
Lutchmie Narine & Thomas R. Einarson
Pages: 33-42
Published online: 04 Dec 2011
AbstractforCorporate Culture and Change | References | PDF (302.4 KB)
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Article
Predictors of Community Pharmacy Preference
A Logistic Regression Analysis of Consumers' Socioeconomic and Shopping Characteristics
Earlene E. Lipowski
Pages: 43-61
Published online: 04 Dec 2011
AbstractforPredictors of Community Pharmacy Preference | References | PDF (536.4 KB)
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Article
The Elderly's Perspective of the Relative importance of Pharmacy Selection Factors for Long-Term Care Facility Residents
Jon C. Schommer & Joseph B. Wiederholt
Pages: 63-80
Published online: 04 Dec 2011
AbstractforThe Elderly's Perspective of the Relative importance of Pharmacy Selection Factors for Long-Term Care Facility Residents | References | PDF (548.9 KB)
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Article
Predictors of Self-Monitoring of Blood Pressure by Older Adults with Hypertension
A Pilot Study
Stephen Joel Coons & Mitzi Johnson
Pages: 81-90
Published online: 04 Dec 2011
AbstractforPredictors of Self-Monitoring of Blood Pressure by Older Adults with Hypertension | References | PDF (289.1 KB)
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