Journal of Pharmaceutical Marketing & Management, Volume 8, Issue 4 (1994)

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Journal of Pharmaceutical Marketing & Management, Volume 8, Issue 4 (1994)

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Original Article

Article
EDITOR'S NOTE
Mickey Smith & Haworth Editorial Submission
Page: 1
Published online: 04 Dec 2011
AbstractforEDITOR'S NOTE | PDF (14.1 KB)
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Article
Introduction
Dev S. Pathak & Alan Escovitz
Pages: 3-6
Published online: 04 Dec 2011
AbstractforIntroduction | PDF (114.9 KB)
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Article
Who Is the Customer?
Dennis B. Worthen
Pages: 7-23
Published online: 04 Dec 2011
AbstractforWho Is the Customer? | PDF (494.7 KB)
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Article
Developing a Patient Focus
A Consumer Perspective
Linda F. Golodner
Pages: 25-37
Published online: 04 Dec 2011
AbstractforDeveloping a Patient Focus | PDF (456.5 KB)
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Article
The Relationship Between the Consumer and the Health Care System
A Future Perspective
Jonathan C. Peck
Pages: 39-50
Published online: 04 Dec 2011
AbstractforThe Relationship Between the Consumer and the Health Care System | PDF (422.9 KB)
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Article
Payment Policy Procedures and the Health Care Consumer
Weighing Quality and Cost Decisions
Judith L. Wagner
Pages: 51-63
Published online: 04 Dec 2011
AbstractforPayment Policy Procedures and the Health Care Consumer | PDF (469.7 KB)
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Article
Developing a Managed Care Customer Focus
An HMO Association Perspective
James F. Doherty
Pages: 65-75
Published online: 04 Dec 2011
AbstractforDeveloping a Managed Care Customer Focus | PDF (396.3 KB)
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Article
Developing Innovative Pharmaceutical Services
A Long-Term Care Perspective
Timothy E. Bien
Pages: 77-86
Published online: 04 Dec 2011
AbstractforDeveloping Innovative Pharmaceutical Services | PDF (341.9 KB)
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Article
Consumers' Views Toward Pharmacy
Jean Paul Gagnon
Pages: 87-96
Published online: 04 Dec 2011
AbstractforConsumers' Views Toward Pharmacy | PDF (352.1 KB)
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Article
Delivering Cost-Effective Value-Added Customer Services
A Third-Party Payer Perspective
Douglas W. Stephens
Pages: 97-104
Published online: 04 Dec 2011
AbstractforDelivering Cost-Effective Value-Added Customer Services | PDF (276.2 KB)
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Article
ACKNOWLEDGMENTS
Haworth Continuing Features Submission
Pages: 105-106
Published online: 04 Dec 2011
AbstractforACKNOWLEDGMENTS | PDF (34.3 KB)
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