Journal of Pharmaceutical Marketing & Management, Volume 9, Issue 3 (1995)

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Journal of Pharmaceutical Marketing & Management, Volume 9, Issue 3 (1995)

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Original Article

Article
PBM, DUMB, and GOD
Mickey Smith
Page: 1
Published online: 04 Dec 2011
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Article
The Adoption of Clarithromycin by University-Based Physicians During Its First Year of Commercial Availability
Joseph F. Dasta, James A. Visconti & Kim Hawksworth
Pages: 3-20
Published online: 04 Dec 2011
AbstractforThe Adoption of Clarithromycin by University-Based Physicians During Its First Year of Commercial Availability | References | PDF (520.6 KB)
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Article
A Study of the Pharmacist-Patient Relationship: Covenant or Contract?
Lesa W. Lawrence, Harvey M. Rappaport, Joseph B. Feldhaus, Art L. Bethke & Robert E. Stevens
Pages: 21-40
Published online: 04 Dec 2011
AbstractforA Study of the Pharmacist-Patient Relationship: Covenant or Contract? | References | PDF (569.2 KB)
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Article
Evaluating Pictograms as an Aid for Counseling Elderly and Low-Literate Patients
E. Christine Hanson & Abraham Hartzema
Pages: 41-54
Published online: 04 Dec 2011
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Article
The Effect of Label Content and Placement on Consumers' Understanding of OTC Product Label Information
Sujit S. Sansgiry & Paul S. Cady
Pages: 55-68
Published online: 04 Dec 2011
AbstractforThe Effect of Label Content and Placement on Consumers' Understanding of OTC Product Label Information | References | PDF (369.7 KB)
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