Journal of Pharmaceutical Marketing & Management, Volume 9, Issue 4 (1995)

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Journal of Pharmaceutical Marketing & Management, Volume 9, Issue 4 (1995)

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Original Article

Article
EDITOR'S NOTE
Mickey Smith
Page: 1
Published online: 04 Dec 2011
CitationforEDITOR'S NOTE | PDF (27.6 KB)
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Article
A Comparative Analysis of Prescription Drug Advertising Before and After Patent Expiration
Stephanie D. Taylor, Donald L. Sullivan & Stephen W. Birdwell
Pages: 3-18
Published online: 04 Dec 2011
AbstractforA Comparative Analysis of Prescription Drug Advertising Before and After Patent Expiration | References | PDF (486.4 KB)
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Article
Combining Net Present Value and Strategic Attractiveness to Evaluate Drug Development Alternatives
F. Christian Zinkhan & James A. Boyd
Pages: 19-31
Published online: 04 Dec 2011
AbstractforCombining Net Present Value and Strategic Attractiveness to Evaluate Drug Development Alternatives | References | PDF (377.3 KB)
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Article
Pharmacists' Perceptions and Prescribing Activities Under the Florida Self-Care Consulting Law: A Segmentation Analysis
Jeff Allen & Sheryl L. Szeinbach
Pages: 33-46
Published online: 04 Dec 2011
AbstractforPharmacists' Perceptions and Prescribing Activities Under the Florida Self-Care Consulting Law: A Segmentation Analysis | References | PDF (409.6 KB)
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Book Review

Book Review
BOOK REVIEW
Pages: 47-49
Published online: 04 Dec 2011
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Miscellaneous

ACKNOWLEDGMENTS
Page: 51
Published online: 04 Dec 2011
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Author Index for Volumes 6–8
Pages: 53-65
Published online: 04 Dec 2011
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Title Index for Volumes 6–8
Pages: 67-72
Published online: 04 Dec 2011
First Page PreviewforTitle Index for Volumes 6–8 | PDF (175.5 KB)
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