International Journal of Electronic Commerce, Volume 22, Issue 3 (2018)

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International Journal of Electronic Commerce, Volume 22, Issue 3 (2018)

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Editor’s Introduction

Introduction
Editor’s Introduction
Vladimir Zwass
Pages: 323-324
Published online: 08 Jun 2018
CitationforEditor’s Introduction | Full Text | PDF (41 KB)
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Original Article

Article
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery
Bashar S. Gammoh, Fernando R. Jiménez & Rand Wergin
Pages: 325-348
Published online: 08 Jun 2018
AbstractforConsumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery | Full Text | References | PDF (327.8 KB) | Supplemental
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Original Articles

Article
The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives
Yiping (Amy) Song, Chee Wei (David) Phang, Shuai Yang & Xueming Luo
Pages: 349-385
Published online: 08 Jun 2018
AbstractforThe Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives | Full Text | References | PDF (244.3 KB) | Supplemental
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Original Article

Article
Reducing the Service Deficit in M-Commerce: How Service-Technology Fit Can Support Digital Sales of Complex Products
Jörg Heinze & Christian Matt
Pages: 386-418
Published online: 08 Jun 2018
AbstractforReducing the Service Deficit in M-Commerce: How Service-Technology Fit Can Support Digital Sales of Complex Products | Full Text | References | PDF (729.6 KB) | Supplemental
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Original Articles

Article
The Effects of Apologies for Service Failures in the Global Online Retail
Sanchayan Sengupta, Daniel Ray, Olivier Trendel & Yves Van Vaerenbergh
Pages: 419-445
Published online: 08 Jun 2018
AbstractforThe Effects of Apologies for Service Failures in the Global Online Retail | Full Text | References | PDF (251.3 KB)
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Article
Co-viewing Experience in Video Websites: The Effect of Social Presence on E-Loyalty
Jiaming Fang, Lei Chen, Chao Wen & Victor R. Prybutok
Pages: 446-476
Published online: 08 Jun 2018
AbstractforCo-viewing Experience in Video Websites: The Effect of Social Presence on E-Loyalty | Full Text | References | PDF (596.8 KB) | Supplemental
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