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Volume 14, Issue 1

Marketing Education Review

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Marketing Education Review, Volume 14, Issue 1 (2004)

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Marketing Education Review, Volume 14, Issue 1 (2004)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Volume 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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Article

From the Editor

Bruce L. Stern

Pages: v-vi

Published online: 09 Oct 2015

CitationforFrom the Editor | PDF (168.9 KB)

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From the Executive Editors

Buddy LaForge

Page: vii

Published online: 09 Oct 2015

CitationforFrom the Executive Editors | PDF (94.8 KB)

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Article

Electronic Teaching Resources Editor

Dawn Deeter-Schmelz

Page: ix

Published online: 09 Oct 2015

CitationforElectronic Teaching Resources Editor | PDF (96.1 KB)

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Article

Marketing Education in the 21^st Century

Pages: 1-10

Published online: 09 Oct 2015

First Page PreviewforMarketing Education in the 21^st Century | PDF (1.5 MB)

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Article

The State of Marketing and Business Education in China

Ilan Alon & Le Lu

Pages: 1-10

Published online: 09 Oct 2015

AbstractforThe State of Marketing and Business Education in China | References | PDF (1.5 MB)

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Article

Innovative Marketing Education

Chuck Tomkovick

Page: 11

Published online: 09 Oct 2015

CitationforInnovative Marketing Education | PDF (80.7 KB)

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Article

Is the Price Right? A Marketing Exercise in Setting a Selling Price

Sandra J. Smith & Smith Ducoffe

Pages: 13-19

Published online: 09 Oct 2015

AbstractforIs the Price Right? A Marketing Exercise in Setting a Selling Price | References | PDF (857.6 KB)

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Article

Case and Experiential Learning Methods

Bud Clarke

Page: 20

Published online: 09 Oct 2015

CitationforCase and Experiential Learning Methods | PDF (122.6 KB)

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Article

Using Multiple Regression for Site Selection: A Marketing Exercise That Uses Secondary Data to Prioritize Areas for New Construction Efforts

A. Bruce Clark

Pages: 21-30

Published online: 09 Oct 2015

AbstractforUsing Multiple Regression for Site Selection: A Marketing Exercise That Uses Secondary Data to Prioritize Areas for New Construction Efforts | References | PDF (1.3 MB)

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Article

Marketing Educator Topics

Scott D. Johnson

Page: 31

Published online: 09 Oct 2015

CitationforMarketing Educator Topics | PDF (97.7 KB)

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Article

The Scholarship of Teaching: A Study of Marketing Education Journal Publications

Faye S. McIntyre & John F. (Jeff) Tanner Jr.

Pages: 33-44

Published online: 09 Oct 2015

AbstractforThe Scholarship of Teaching: A Study of Marketing Education Journal Publications | References | PDF (1.4 MB)

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Article

Surveying the Cites: A Ranking of Marketing Journals Using Citation Analysis

Julie Anna Guidry, Brandi N. Guidry Hollier, Linda Johnson, John R. Tanner & Christiane Veltsos

Pages: 45-59

Published online: 09 Oct 2015

AbstractforSurveying the Cites: A Ranking of Marketing Journals Using Citation Analysis | References | PDF (1.9 MB)

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Article

Global Marketing Education Topics

Mitch Griffin

Page: 60

Published online: 09 Oct 2015

CitationforGlobal Marketing Education Topics | PDF (119.8 KB)

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Article

The Impact of Competitive Pressure on Students’ Ethical Decision-Making in a Global Setting

Alexander Nill, John A. Schibrowsky & James W. Peltier

Pages: 61-73

Published online: 09 Oct 2015

AbstractforThe Impact of Competitive Pressure on Students’ Ethical Decision-Making in a Global Setting | References | PDF (1.8 MB)

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Marketing Education Review (Vol.14, Iss.1, 2004)

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