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Volume 18, Issue 2

Marketing Education Review

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Marketing Education Review, Volume 18, Issue 2 (2008)

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Marketing Education Review, Volume 18, Issue 2 (2008)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Volume 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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From the Editor

Catharine M. Curran

Page: iii

Published online: 09 Oct 2015

CitationforFrom the Editor | PDF (64.8 KB)

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From the Executive Editor

Buddy LaForge

Page: v

Published online: 09 Oct 2015

CitationforFrom the Executive Editor | PDF (78.1 KB)

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Irony and Ivory: A View from the Tower

Page: vi

Published online: 09 Oct 2015

CitationforIrony and Ivory: A View from the Tower | PDF (120.2 KB)

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Article

Confessions of a Closet Teacher

Doug Hoffman, Mike Palmquist & Catharine Curran

Pages: 1-3

Published online: 09 Oct 2015

First Page PreviewforConfessions of a Closet Teacher | References | PDF (395 KB)

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Article

Key Issues in Marketing Education

Jeff Tanner

Page: 4

Published online: 09 Oct 2015

CitationforKey Issues in Marketing Education | PDF (99.7 KB)

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Article

The Impact of Perceived Peer Behavior, Probable Detection and Punishment Severity on Student Cheating Behavior

Carol M. Megehee & Deborah F. Spake

Pages: 5-19

Published online: 09 Oct 2015

AbstractforThe Impact of Perceived Peer Behavior, Probable Detection and Punishment Severity on Student Cheating Behavior | References | PDF (1.7 MB)

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Article

The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability

Rajesh Iyer & Jacqueline K. Eastman

Pages: 21-33

Published online: 09 Oct 2015

AbstractforThe Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability | References | PDF (1.6 MB)

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Article

Evaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs

Ram Herstein, Arie Rotem & Lirit Abies Rivin

Pages: 35-44

Published online: 09 Oct 2015

AbstractforEvaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs | References | PDF (1.2 MB)

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Article

Innovative Marketing Education

Chuck Tomkovick

Page: 45

Published online: 09 Oct 2015

CitationforInnovative Marketing Education | PDF (95.4 KB)

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Article

Welcome to the Matrix: E-Learning Gets a Second Life

Natalie T. Wood, Michael R. Solomon & David Allan

Pages: 47-53

Published online: 09 Oct 2015

AbstractforWelcome to the Matrix: E-Learning Gets a Second Life | References | PDF (1 MB)

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Article

Case and Experiential Learning Methods

Bud Clarke

Page: 54

Published online: 09 Oct 2015

CitationforCase and Experiential Learning Methods | PDF (77.8 KB)

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Article

Gaining Confidence and Competence through Experiential Assignments: An Exploration of Student Self-Efficacy and Spectrum of Inquiry

Birgit Leisen Pollack & Bryan Lilly

Pages: 55-66

Published online: 09 Oct 2015

AbstractforGaining Confidence and Competence through Experiential Assignments: An Exploration of Student Self-Efficacy and Spectrum of Inquiry | References | PDF (1.6 MB)

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

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Marketing Education Review (Vol.18, Iss.2, 2008)

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