Marketing Education Review, Volume 20, Issue 1 (2010)

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Marketing Education Review, Volume 20, Issue 1 (2010)

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Original Article

From the Editor
K. Douglas Hoffman
Pages: 5-6
Published online: 08 Dec 2014
CitationforFrom the Editor | PDF (33.3 KB)
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From Lions to Legos, Oh My! Learning and Innovation Go Hand in Hand
Kevin J. Shanahan
Pages: 7-8
Published online: 08 Dec 2014
CitationforFrom Lions to Legos, Oh My! Learning and Innovation Go Hand in Hand | PDF (53.3 KB)
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Gazelle, Lion, Hyena, Vulture, and Worm: A Teaching Metaphor on Competition Between Early and Late Market Entrants
Brent Smith
Pages: 9-16
Published online: 08 Dec 2014
AbstractforGazelle, Lion, Hyena, Vulture, and Worm: A Teaching Metaphor on Competition Between Early and Late Market Entrants | References | PDF (139.3 KB)
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Using Reflective Thinking to Enhance Decision Skills, Cultural Sensitivity, and Teamwork
C. McInnis-Bowers, E. Byron Chew & Michael R. Bowers
Pages: 17-20
Published online: 08 Dec 2014
AbstractforUsing Reflective Thinking to Enhance Decision Skills, Cultural Sensitivity, and Teamwork | References | PDF (80.7 KB)
  • 398 Views
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Incorporating Sustainability into a Cross-Cultural French-American Marketing Communications Project
Iryna Pentina & Véronique Guilloux
Pages: 21-28
Published online: 08 Dec 2014
AbstractforIncorporating Sustainability into a Cross-Cultural French-American Marketing Communications Project | References | PDF (116.8 KB)
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Improving the Student Experience: Allowing Students Enrolled in a Required Course to Select Online or Face-to-Face Instruction
Susan D. Steiner & Michael R. Hyman
Pages: 29-34
Published online: 08 Dec 2014
AbstractforImproving the Student Experience: Allowing Students Enrolled in a Required Course to Select Online or Face-to-Face Instruction | References | PDF (81.3 KB)
  • 75 Views
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Marketing's "Nemesis" Demystified: Facilitating the Marketing-Engineering Interface Through Student Work teams
Jason E. Lueg & G. Marshall Molen
Pages: 35-40
Published online: 08 Dec 2014
AbstractforMarketing's "Nemesis" Demystified: Facilitating the Marketing-Engineering Interface Through Student Work teams | References | PDF (90.8 KB)
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Shoptorebuild.Org—A Service Learning Project to Boost Commerce after Hurricane Katrina
Nancy Engelhardt Furlow
Pages: 41-46
Published online: 08 Dec 2014
AbstractforShoptorebuild.Org—A Service Learning Project to Boost Commerce after Hurricane Katrina | References | PDF (82.5 KB)
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Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course
Gopala Ganesh, Qin Sun & Somjit Barat
Pages: 47-64
Published online: 08 Dec 2014
AbstractforImproving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course | References | PDF (1.1 MB)
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How Do People Think Marketing Works? Teaching Students How to Build Theory, Develop Imagination, and Discover Deeper Consumer Insights
Dan Fisher & Scott Smith
Pages: 65-70
Published online: 08 Dec 2014
AbstractforHow Do People Think Marketing Works? Teaching Students How to Build Theory, Develop Imagination, and Discover Deeper Consumer Insights | References | PDF (88.3 KB)
  • 72 Views
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Building Learning Curve and Script Theory Knowledge with LEGO
Matthew D. Lindsey & Concha R. Neeley
Pages: 71-76
Published online: 08 Dec 2014
AbstractforBuilding Learning Curve and Script Theory Knowledge with LEGO | References | PDF (173.7 KB)
  • 134 Views
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Marketing Debates: In the Classroom and Online
Kathryn F. Winsted
Pages: 77-82
Published online: 08 Dec 2014
AbstractforMarketing Debates: In the Classroom and Online | References | PDF (93.7 KB)
  • 101 Views
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Summarize, Synthesize, and Space: The Relative Effects of Organization, Repetition, and Spacing on Student Performance
Jane Lee Saber
Pages: 83-92
Published online: 08 Dec 2014
AbstractforSummarize, Synthesize, and Space: The Relative Effects of Organization, Repetition, and Spacing on Student Performance | References | PDF (149.2 KB)
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