Marketing Education Review, Volume 21, Issue 3 (2011)

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Marketing Education Review, Volume 21, Issue 3 (2011)

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Original Article

From the Editors
K. Douglas Hoffman & Kevin J. Shanahan
Pages: 199-200
Published online: 08 Dec 2014
CitationforFrom the Editors | PDF (425.8 KB)
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Marketing Classroom Spaces: Is it Really Better at the Front?
Brian A. Vander Schee
Pages: 201-210
Published online: 08 Dec 2014
AbstractforMarketing Classroom Spaces: Is it Really Better at the Front? | References | PDF (503.5 KB)
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Engaging the Student as a Customer: A Relationship Marketing Approach
Jana Lay-Hwa Bowden
Pages: 211-228
Published online: 08 Dec 2014
AbstractforEngaging the Student as a Customer: A Relationship Marketing Approach | References | PDF (614 KB)
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An Exploration of the Benefits of Student Internships to Marketing Departments
Rick Weible & Rex McClure
Pages: 229-240
Published online: 08 Dec 2014
AbstractforAn Exploration of the Benefits of Student Internships to Marketing Departments | References | PDF (618.7 KB)
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To Be Or Not To Be: That Isn't the Question! An Empiric al Look at Online Versus Traditional Brick-and-Mortar Courses at the University Level
Dennis Bristow, C. David Shepherd, Michael Humphreys & Michael Ziebell
Pages: 241-250
Published online: 08 Dec 2014
AbstractforTo Be Or Not To Be: That Isn't the Question! An Empiric al Look at Online Versus Traditional Brick-and-Mortar Courses at the University Level | References | PDF (502.2 KB)
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Examining Marketing Journals' Publication Process and Reviewer Practices
Vicky L. Seiler, Timothy H. Reisenwitz & John A. Schibrowsky
Pages: 251-274
Published online: 08 Dec 2014
AbstractforExamining Marketing Journals' Publication Process and Reviewer Practices | References | PDF (561.9 KB)
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Author Affiliation Index: A New Approach to Marketing Journal Ranking
Yue Pan & Carl R. Chen
Pages: 275-188
Published online: 08 Dec 2014
AbstractforAuthor Affiliation Index: A New Approach to Marketing Journal Ranking | References | PDF (527.7 KB)
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Libert-E Motor
Susan F. Sieloff, Raymond Kinnunen & Joseph Chevarley
Pages: 289-296
Published online: 08 Dec 2014
AbstractforLibert-E Motor | PDF (2 MB)
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That Book Store in Bly Theville
Melodie Jordan Philhours, Amy Kurck Alberson & Catherine Naylor
Pages: 297-304
Published online: 08 Dec 2014
AbstractforThat Book Store in Bly Theville | References | PDF (1.5 MB)
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Index to Volume 21 of Marketing Education Review
Pages: 305-306
Published online: 08 Dec 2014
CitationforIndex to Volume 21 of Marketing Education Review | PDF (436.5 KB)
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