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Volume 28, Issue 3

Marketing Education Review

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Marketing Education Review, Volume 28, Issue 3 (2018)

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Marketing Education Review, Volume 28, Issue 3 (2018)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Volume 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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Editorial

Final Editorial

Jeff Tanner

Page: 149

Published online: 11 Sep 2018

CitationforFinal Editorial | Full Text | PDF (63.6 KB)

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Articles

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Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications

Kristen Schiele & Steven Chen

Pages: 150-154

Published online: 26 Mar 2018

AbstractforDesign Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications | Full Text | References | PDF (322.2 KB)

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Teaching Moments: Rapidly Diffusing Pedagogical Advances

Kesha K. Coker & D. Joel Whalen

Pages: 155-158

Published online: 09 Mar 2018

AbstractforTeaching Moments: Rapidly Diffusing Pedagogical Advances | Full Text | References | PDF (88.6 KB)

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An Exploratory Study of the Influence of Soft and Hard Skills on Entry Level Marketing Position Interviews

Deborah DeLong & Matthew Elbeck

Pages: 159-169

Published online: 09 Aug 2017

AbstractforAn Exploratory Study of the Influence of Soft and Hard Skills on Entry Level Marketing Position Interviews | Full Text | References | PDF (179.5 KB)

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A Group Independent Study Using a Client-Based Promotional Plan Project: Design and Assessment

Teresa Preston

Pages: 170-186

Published online: 18 Aug 2017

AbstractforA Group Independent Study Using a Client-Based Promotional Plan Project: Design and Assessment | Full Text | References | PDF (181.3 KB)

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Original Articles

Article

Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach

Paul S. Busch & Scott W. Davis

Pages: 187-202

Published online: 08 Sep 2017

AbstractforInside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach | Full Text | References | PDF (467.5 KB)

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Article

Testing the Effectiveness of a Marketing Simulation to Improve Course Performance

Omar P. Woodham

Pages: 203-216

Published online: 21 Sep 2017

AbstractforTesting the Effectiveness of a Marketing Simulation to Improve Course Performance | Full Text | References | PDF (409.6 KB)

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Teaching an Elevated View of Marketing: Marketing with Customers

Gary Ottley & Nada Nasr Bechwati

Pages: 217-229

Published online: 20 Dec 2017

AbstractforTeaching an Elevated View of Marketing: Marketing with Customers | Full Text | References | PDF (171.7 KB)

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Article

The Potential of Student Co-Creation in Extracurricular Experiences

Kevin Celuch, Dinko Bačić, Manfen W Chen, Jeanette Maier-Lytle & Jack Smothers

Pages: 230-243

Published online: 09 Jan 2018

AbstractforThe Potential of Student Co-Creation in Extracurricular Experiences | Full Text | References | PDF (211.4 KB)

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Marketing Education Review (Vol.28, Iss.3, 2018)

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