Marketing Education Review, Volume 29, Issue 4 (2019)

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Marketing Education Review, Volume 29, Issue 4 (2019)

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Editorial

Editorial
EDITORIAL
Barbara Ross Wooldridge
Page: 219
Published online: 29 Nov 2019
CitationforEDITORIAL | Full Text | PDF (65.6 KB) | EPUB
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Regular Article

Article
“TAMING THE ELEPHANT IN THE (CLASS)ROOM: EXPLORING ROOT CAUSES OF STUDENT BOREDOM”
Riley Dugan, Chun Zhang, James Kellaris & Ric Sweeney
Pages: 220-235
Published online: 13 Aug 2019
Abstractfor“TAMING THE ELEPHANT IN THE (CLASS)ROOM: EXPLORING ROOT CAUSES OF STUDENT BOREDOM” | Full Text | References | PDF (269.6 KB) | EPUB
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Article
DO STUDENTS AND FACULTY UNDERSTAND RECRUITER CRITERIA FOR FRONT-LINE SALES POSITIONS?
James Boles, Brian Rutherford & Terry Loe
Pages: 236-241
Published online: 30 Aug 2019
AbstractforDO STUDENTS AND FACULTY UNDERSTAND RECRUITER CRITERIA FOR FRONT-LINE SALES POSITIONS? | Full Text | References | PDF (111 KB) | EPUB
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Article
A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY
Poh-Lin Yeoh
Pages: 242-265
Published online: 15 Sep 2019
AbstractforA CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY | Full Text | References | PDF (290.7 KB) | EPUB
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Article
INTEGRATING ANALYTICS INTO MARKETING CURRICULA: CHALLENGES AND EFFECTIVE PRACTICES FOR DEVELOPING SIX CRITICAL COMPETENCIES
Danny Weathers & Oriana Aragón
Pages: 266-282
Published online: 03 Oct 2019
AbstractforINTEGRATING ANALYTICS INTO MARKETING CURRICULA: CHALLENGES AND EFFECTIVE PRACTICES FOR DEVELOPING SIX CRITICAL COMPETENCIES | Full Text | References | PDF (329.6 KB) | EPUB
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Article
DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS
Purvi Shah, Sreedhar Madhavaram & Debra A. Laverie
Pages: 283-304
Published online: 30 Aug 2019
AbstractforDEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS | Full Text | References | PDF (772.3 KB) | EPUB
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